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Movie theater line barrier

Campaign
Agency Network: 
Published/Aired: 
March 2009
Milky Way Ambient Ad -  Movie theater line barrier

Also From This Campaign 2

Description

Ambient advertisement created by BBDO, United States for Milky Way, within the category: Confectionery, Snacks.

Advertising Agency: BBDO New York, USA
Art Directors: Tom Kraemer
Copywriters: Tom Kraemer
Creative Directors: Tom Kraemer
Executive Creative Director: Greg Hahn
Chief Creative Officers: David Lubars, Bill Bruce
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Highest Rated

Guest's picture

My favorite is Milky Way Dark, I know you make it in the mini size and the junior size but none of the stores in my area carry it. I used to be able to find it once in a while around Halloween but the last 2 years I have not been able to find it anywhere. The regular sixe bar is too big and if you cut it up it gets messy and stale. Two bites is all I need to take care of my craving so two minis or 1 juniior bar is justt the right size. Please help me by telling me where I can buy a bag of Milky Way Dark, Thank you.

Guest
Guest's picture

This idea was never produced or even presented to the client. I know this because I work at the agency. (I do not work in the creative department, though.)

Guest
slowrider's picture

thanks for supporting the art department - client managers are the killers of creative work - if they dont like it - then they never will sell any creative idea - if its too far from their memorized horizont - but ... beside this ... this idea isnt very creative because you should have done your research - MILKY WAY does not have ANY CARAMEL in it - therefore i sympathise a very little little little little little bit with the client manger - shame on me

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

Umm...Milky Way does have caramel in it. Might go here for reference: http://www.milkywaybar.com/index.shtml

Guest
Guest's picture

actually it does have caramel... if you go to the website you'd see: www.milkywaybar.com And I believe they have one that has extra caramel in it too - just saying.

Guest
slowrider's picture

yeah - youre right - but this product is not established in germany - so i cancel my critique about the idea

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

That's very smart of you to point that out. Now the world knows that people at your office hate each other.
You must be one of those miserable account people who's never listened to because your opinions always suck.

Guest
Guest's picture

thats experience - and by te way i`m a creative one

Guest
sirvan's picture

Good for you... we have enough fake ads winning awards... enough already.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Ouch!

Guest
Guest's picture

Ouch!

Guest
Guest's picture

ouch!!!, what about team work???

Guest
Guest's picture

someone doesn't like the creatives in their agency!

Guest
Guest's picture

or someone have some selfrespect to not support a lie.

sorry, but, create only for award is a shame.
just put the whole industry against the wall: are we able to make a good work for real jobs, that can real sell, and, as a consequency not a cause, gain some award?

once for all: ad that really sell, ad that normal people really like it and buy it is NOT even close that ones we see on books or awards.

Guest
Guest's picture

Nice one.

Guest
adsadsads's picture

I like this, but the seatbelt one is better.

adsadsads
Activity Score 130
theinspector's picture

good. nice use of media.

theinspector
Activity Score 121
adsrule's picture

Appropriate and good location to target customers.

adsrule
Activity Score 181
Guest's picture

ha ha ha humorously effective.

Guest
jackmoore257's picture

Funny too, not as funny as the seatbelt but nice.

jackmoore257
Activity Score 203
anotheropinion's picture

Very welcoming. I like this one.

anotheropinion
Activity Score 132
Advertising
hal9000's picture

smart

hal9000
Activity Score 192
doubleoseven's picture

This is nice.

doubleoseven
Activity Score 106
Guest's picture

ho hum.

Guest
Guest's picture

effective.

Guest
Guest's picture

i don't have a prob seeing this on adsoftheworld. but if i see it in an award annual masquerading as a real produced ad, then that's a different story.

Guest
Guest's picture

i don't mind seeing this on adsoftheworld. but if it's in award annuals, then that's just messed up of BBDO since the client never approved it. no matter how good the idea may seem, it's not advertising if it's not approved by the client.

Guest
Guest's picture

Is ads of the world not for produced work?
Why say this is not produced? Looks real to me.
Is it that crazy of an idea that you think it's not produced?
It's just a simple visual idea. I approve. Great going.
Ignore these miserable haters.

Guest
Guest's picture

Hate to be a hater but, what is this? There's caramel in Milky Way, caramel is somewhat stretchy -> let's put the product where a belt is stretched between two objects... too easy for my taste.

Guest
Guest's picture

Easy? I'd love to see your portfolio of geniusness.
Post a link Mr. Big talker.

Guest
sirvan's picture

Not bad. Shame it never ran.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Eh.

Guest
goci134's picture

really remarkable.

goci134
Activity Score 243
Copywriter
Guest's picture

Nice bum. I take it she works at the agency.

Guest
Guest's picture

My favorite is Milky Way Dark, I know you make it in the mini size and the junior size but none of the stores in my area carry it. I used to be able to find it once in a while around Halloween but the last 2 years I have not been able to find it anywhere. The regular sixe bar is too big and if you cut it up it gets messy and stale. Two bites is all I need to take care of my craving so two minis or 1 juniior bar is justt the right size. Please help me by telling me where I can buy a bag of Milky Way Dark, Thank you.

Guest
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