The Live Fish Pack

Agency Network: 
May 2016


Through today’s technology, frozen fish can actually be better quality than “fresh fish.” New processes in the fishing industry have allowed fish to be frozen straight from the boat within hours of being caught – preserving the taste, texture and nutritional benefits – compared to fish sold at “fresh markets,” which often has a week or more long journey to store shelves, and a long decaying process. However, many people don’t know or think about this, and have prejudice to include frozen fish in their diet.

Ambient advertisement created by Y&R, Poland for Mila, within the category: Retail Services.

Advertising Agency: Y&R, Poland
Executive Creative Director: Luis Tauffer
Global Director of Creative Operations: Paul Schulman
Copywriter: Luis Tauffer
Art Directors: Tomaz Wozniak, Piotr Jakubowski
Copywriter: Michal Konert
Account Manager: Paula Gurgul
Managing Partner/Y&R Mobile: Romek Lubczynski
Web Developer: Adam Karpowicz
Managing Partner/Labstore: Grzegorz Sierzputowski
CEO: Michał Kazimierczak
Chief Creative Officer/Y&R Europe: Jaime Mandelbaum
Creative Lab: Jack the Maker
Production Company: Raymond
Head of Production: Piotr Owsianka
Agency Producers: Agnieszka Fatek, Jan Deluga, Michał Zamencki
Print Producer: Rafal Pawela
DTP: Darek Kurnikowski
Video Director: Piotr Janowski
DOP: Lukasz Gutt, Sebastian Kniza
Set designer: Paulina Szpila
Photographers: Katarzyna Hryciow, Jacek Kolodziejski, Anna Loskiewicz
Video Editors: Ziemowit Jaworski, Stephan Stefanski, Jan Taras
Video Production: Mniam TV
Post Production: Badi Badi
PR Agency: Walk
Agency Partner: Przemek Staniszewski
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Highest Rated

kleenex's picture

I like it.

Activity Score 57557
Web Designer/Developer
kleenex's picture

I like it.

Activity Score 57557
Web Designer/Developer
lscr's picture

This is great !

Activity Score 84
BAdsoftheworld's picture

Smart and fun, fresh idea

Activity Score 3509
Adrian Vasquez Robles's picture

I can see a couple of Lions...

Adrian Vasquez ...
Activity Score 57
Art Director
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