Presence

Agency Network: 
Published/Aired: 
January 2008
MF Global:  Presence
MF Global Ambient Ad -  Presence

Description

Ambient advertisement created by Six Inches, India for MF Global, within the category: Finance.

Advertising Agency: Six Inches Communication, Mumbai, India
Creative Director: Pravin Shah
Art Directors: Abhinav Babar, Rutul Mistry
Copywriter: Kaustuv Ray
Client Servicing: Swapnil Malhotra
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puducu2's picture

I'm not sure how many people will open it like that. If it was me i would probably hold it vertical to see what i need to take out.

puducu2
Activity Score 14
Student
Graves™'s picture

I agree, I would open from the top, and it would just look like a letter with flags on it. I think its an original attempt.

Graves™
Activity Score 87
DRAFTFCB
BOOBJOB LOOBCANNON's picture

It depends on how the envelope was made, if the flap was at the right end most people would open it from there.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

umeshmisra's picture

It's nice.

umeshmisra
Activity Score 42
Vasant Creative catalysts
gulo's picture

This is very apt idea. Far better than the Orange Properties [http://adsoftheworld.com/media/print/orange_properties_wallet]

as for opening it from the top... pls ppl. most of the time with long envelopes u open it from the sides.
the sides being shorter than the top, why would anyone waste their energy on the longer side.
so this mailer is bang on target.

good work

http://www.flickr.com/photos/vrakodar/

gulo
Activity Score 461
vurtomatic's picture

Agreed.
You guys obviously
don't get mail.

Would suggest
a stronger CTA than
'Talking ..."

vurtomatic
Activity Score 364
vipin's picture

very nice ambient Idea, but its old concept, which is playing since long long time, so this is not big creative at all. when I was in my school time

vipin
Activity Score 148
Other at Advertising |

Vipin

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