Agency Network: 
Published/Aired: 
September 2012
Metro Shoe Laundry:  Rat

Description

Ambient advertisement created by Makani, India for Metro Shoe Laundry, within the category: Professional Services.

Caption

When your shoes come home, they don't come alone. Keep them clean.

Advertising Agency: Makani Creatives Pvt. Ltd., Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Madhuri Mhatre, Prasad Rao
Copywriters: Simran Wadhwa, Sanju Aiyar
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Highest Rated

kleenex's picture

I say they have a concept, but not a great one.

kleenex
Activity Score 58777
Web Designer/Developer
jackmancer2017's picture

Poor rat. Without any judgment, Unicef did something similar; http://www.frederiksamuel.com/blog/images/unicef_landmine.jpg

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
gagan's picture

Terrible! So people are 'accidentally' going to step on those big stickers and then use their hands to take them off! I wouldn't touch that crap. Shoe soles get dirty every day. So are you going to launder them everyday? That's why there are door mats. You scrape the soles before entering.

gagan
Activity Score 164
Creative Director at Fusion
kleenex's picture

I say they have a concept, but not a great one.

kleenex
Activity Score 58777
Web Designer/Developer
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