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Urban Hunt

Agency Network: 
Published/Aired: 
June 2015

Description

Over 3000 participants transformed Zurich into a virtual game on a gigantic scale. Each player had the same goal: to hide from the hunter and stay in the game as long as possible. Using the “Gross. Stadt. Jagd.” (Urban. Hunt.) smartphone app devised specially for the game, the players swarmed through the city, searching for good hiding places. It took the hunter over three hours to catch the most determined of them. The efforts of the last man standing were amply rewarded: he won no less than the hunter himself – the Mercedes-Benz CLA Shooting Brake.

Ambient advertisement created by Jeff, Switzerland for Mercedes, within the category: Automotive.

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Highest Rated

Senorita Pastrana's picture

Why I'm not German :(
Simply great

Senorita Pastrana
Activity Score 263
kleenex's picture

Now that was a great contest.

kleenex
Activity Score 58721
Web Designer/Developer
Philip Eggenberger's picture

Here you will find the teaser movie: https://www.youtube.com/watch?v=abbH1wMdSd4

Philip Eggenberger
Activity Score 3
General Manager |

JEFF Communications GmbH
www.askjeff.com

elmarianchi's picture

fantastic

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

Senorita Pastrana's picture

Why I'm not German :(
Simply great

Senorita Pastrana
Activity Score 263
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