The SL Sting

Agency Network: 
March 2012
Mercedes:  The SL Sting
Mercedes Ambient Ad -  The SL Sting


The new Mercedes SL arrives at Spain. Well, it arrives with a fleet of 200 units. It's an exclusive model, one of those that only a few will have the chance to try it. How can we make brand lovers live the experience of driving it? We took 3 to reach them all.

Ambient advertisement created by Razorfish, Spain for Mercedes, within the category: Automotive.

Watch the case film too:
Advertising Agency:">Wysiwyg/Razorfish, Madrid, Spain
Executive Creative Director: Marga Castaño
Creative Director: Daniel Molinillo
Creatives: Busto y Miguelez
Client Services Director: Jaime de Santiago
Account Director: Blanca Michelena Aviñó
Account Executive: Mercedes García
Agency Producer: Juan Gilmorte
Production Company: Bajocero
Filmmaker: Jota Aronak
Producer: Daniel Cano
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kalpesh78's picture

lovely idea. don't try it in india though. you'll probably just get the steering back. if you're lucky.

Activity Score 2496
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

chuckieT's picture

If I found the SL in my parking space I would have it towed.

Activity Score 624
DesignDine's picture

Nicely done. likes!

Activity Score 1261
Art Director at UK |

vote4pedro's picture

Actually, I'd be kinda pissed. That car is just plain ugly.

Activity Score 4549
jackblack's picture

I agree with chuckieT.

Activity Score 2346
Art Director
salil.sharma's picture

good shoot

Activity Score 2536
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Nike Diesel's picture

I agree with jackblack.

Nike Diesel
Activity Score 13478
Art Director
newblake's picture

"The Cheater"?? Is this part of the idea or a translation mistake?

Activity Score 49
Art Director
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