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The SL Sting

Agency Network: 
Published/Aired: 
March 2012
Mercedes:  The SL Sting
Mercedes Ambient Ad -  The SL Sting

Description

The new Mercedes SL arrives at Spain. Well, it arrives with a fleet of 200 units. It's an exclusive model, one of those that only a few will have the chance to try it. How can we make brand lovers live the experience of driving it? We took 3 to reach them all.

Ambient advertisement created by Razorfish, Spain for Mercedes, within the category: Automotive.

Watch the case film too: http://www.youtube.com/watch?v=TeIO5gqH9v8
Advertising Agency: http://www.wysiwyg.net">Wysiwyg/Razorfish, Madrid, Spain
Executive Creative Director: Marga Castaño
Creative Director: Daniel Molinillo
Creatives: Busto y Miguelez
Client Services Director: Jaime de Santiago
Account Director: Blanca Michelena Aviñó
Account Executive: Mercedes García
Agency Producer: Juan Gilmorte
Production Company: Bajocero
Filmmaker: Jota Aronak
Producer: Daniel Cano
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kalpesh78's picture

lovely idea. don't try it in india though. you'll probably just get the steering back. if you're lucky.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

chuckieT's picture

If I found the SL in my parking space I would have it towed.

chuckieT
Activity Score 680
Creative
DesignDine's picture

Nicely done. likes!

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

vote4pedro's picture

Actually, I'd be kinda pissed. That car is just plain ugly.

vote4pedro
Activity Score 4601
Copywriter
jackblack's picture

I agree with chuckieT.

jackblack
Activity Score 2362
Art Director
salil.sharma's picture

good shoot

salil.sharma
Activity Score 2541
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Nike Diesel's picture

I agree with jackblack.

Nike Diesel
Activity Score 13720
Art Director
newblake's picture

"The Cheater"?? Is this part of the idea or a translation mistake?

newblake
Activity Score 49
Art Director
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