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Terrains

Agency Network: 
Published/Aired: 
May 2016
Mercedes:  Terrains
Mercedes Ambient Ad -  Terrains

Description

Ambient advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Advertising Agency: Jung Von Matt, Hamburg, Germany
Creative Directors: Doerte Spengler-Ahrens, Jan Rexhausen
Art Director: Hisham Kharma
Copywriter: Sergio Penzo
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Crisp One's picture

BRAVO! *****

Crisp One
Activity Score 2005
Other at New York
Chris's picture

beautiful! thats gotta pick up some AD gongs.

Chris
Activity Score 1935
Art Director
Pinescliff's picture

that's all you've got?

Pinescliff
Activity Score 42
TASTELIFEBETTER's picture

what else do you want, plz suggest!!!!

TASTELIFEBETTER
Activity Score 120
STUDENT
Pinescliff's picture

I want Mercedes-Benz advertising like it was when S&J had it. That goes for all the stuff
I recently saw from JvM...

Pinescliff
Activity Score 42
sumsum's picture

very nice!

sumsum
Activity Score 613
copywriter
theanc's picture
theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

krautland's picture

jvm doing decent work for a change?
hell just froze over.

krautland
Activity Score 3216
Art Director at erm... no calls please.
ODoyle's picture

These have really blown me away... bravo!!!

ODoyle
Activity Score 260
Art Director
Olafski001's picture

great
bit jealous over here

Olafski001
Activity Score 1193
Copywriter |
marcomfouad's picture

great

marcomfouad
Activity Score 204
Art Director
Angie-chan's picture

awesome!

Angie-chan
Activity Score 61
Publicidad Comercial/UNITEC
LimitedTimeOffer's picture

Cool looking yes, but other than a unique use of the medium, is anything being communicated by creating these images from sand/rocks?

I don't think the thought that the car can transverse multiple terrains is clearly communicated by simply forming the pictures from sand or rocks. Bit of a leap for the audience I fear. Maybe some supportive copy would help.

Otherwise this is just a nice art installation, not a great ad.

LimitedTimeOffer
Activity Score 200
Advertising Agency
consolidated.db's picture

well said

consolidated.db
Activity Score 545
Copywriter at Ad Land
luci's picture

luci The communication from these images is superb in its simplicity. The new Mercedes G Class performs well on sand and rocks. For all terrain vehicle drivers who have experienced the frustration of an expensive 4 x 4 that sinks in sand and slides about on the rocky bits, it's a big promise.

Try before you buy is the rule. It would certainly motivate me to test drive the G Class.

luci
Activity Score 6
DDB Melbourne |

luci

luci's picture

luci The communication from these images is superb in its simplicity. The new Mercedes G Class performs well on sand and rocks. For all terrain vehicle drivers who have experienced the frustration of an expensive 4 x 4 that sinks in sand and slides about on the rocky bits, it's a big promise.

Try before you buy is the rule. It would certainly motivate me to test drive the G Class.

luci
Activity Score 6
DDB Melbourne |

luci

Tero Ylitalo's picture

I agree with luci 100 percent. This is a great use of the media, it's a great concept overall and yes, it does communicate the point very clearly.

Tero Ylitalo
Activity Score 628
Planner at Zeeland
LimitedTimeOffer's picture

Not to belabor my point, but no, it doesn't communicate this clearly or simply at all.

How on earth you both think a thought as complex as "The new Mercedes G Class performs well on sand and rocks. For all terrain vehicle drivers who have experienced the frustration of an expensive 4 x 4 that sinks in sand and slides about on the rocky bits" is possibly communicated in part or whole by this outdoor astounds me.

That is one massive mental leap you are asking the casual observer to make based on nothing more than the image being formed from rocks and sand, with no other visual cues or copy to aid them. People will think it's a cool, classy or different way to make an outdoor poster, then probably make some associations between the artfulness of the piece and Mercedes upper class image and leave it at that.

LimitedTimeOffer
Activity Score 200
Advertising Agency
Pinescliff's picture

well said LimitedTimeOffer... you're right on first it's a different approach but what stays is that these are just 2 nice installations, nothing more.
what should leave a mark is mercedes-benz as a brand. and in this case again: i am not feeling mercedes...

Pinescliff
Activity Score 42
whitespace's picture

If anything, this ad will generate a lot more publicity than a flat poster with a less-than-subtle photoshop reflection of a car with too much showroom wax and a leggy part-time model that doesn't come with the car.

whitespace
Activity Score 1953
Creative Director
shrrr's picture

it's simply... creative,..bravo :)

shrrr
Activity Score 69
creative/copywriter ; BBDO Cairo
matks's picture

Excelent!

matks
Activity Score 482
Advertising
BakeroRiko's picture

uuffff!!

BakeroRiko
Activity Score 6
Advertising |

BaKeroR

luci's picture

luci

LimitedTimeOffer, I think you hit the nail on the head when you said "...to the casual observer." The ad cuts right through to people who are truly interested in 4 x 4 vehicles. I am sure the client would be very happy with that.

It's obvious from your comments that you've never ventured 'off-road' yourself.

On the other hand, it has 'artistic' appeal to people who are not interested in 4 x 4 vehicles and wouldn't by one (or couldn't afford one) even if they thought it was the most fantastic car in the world. To these people it's a memorable and aspirational ad.

luci
Activity Score 6
DDB Melbourne |

luci

360 grados's picture

muy pero muy buena idea y ejecución.
Aplausos.

360 grados
Activity Score 305
Graphic Designer
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