Agency Network: 
Published/Aired: 
November 2008
Meijer:  Headless
Meijer Ambient Ad -  Headless

Description

The Headless Horseman from "The Legend of Sleepy Hollow" was projected from a moving van onto buildings and structures throughout Chicago neighborhoods for four hours. From the Loop to Wrigleyville, a giant galloping horse made itself known to passers-by, drivers and office workers.
Whenever the van came to a stop or idled in traffic, the digital horse reared back onto its hind legs, which then revealed copy inviting people to text Meijer that they had just seen the Headless Horseman.
Several hundred text messages came in to Meijer during the four-hour run.

Ambient advertisement created by Devito/Verdi, United States for Meijer, within the category: Retail Services.

Advertising Agency: Devito/Verdi, USA
Check it out: http://www.youtube.com/watch?v=SvEJWqz4dIw
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Highest Rated

Guest commenter's picture

isn't this background paper/texture just lifted from devito's ACLU ads.
aside from that, who cares?

Guest commenter
Guest commenter's picture

isn't this background paper/texture just lifted from devito's ACLU ads.
aside from that, who cares?

Guest commenter
Tyler DeAngelo, Sherrod Melvin and Brad Emmett 's picture

Why yes it is the same background from the ACLU ads.. We did however adjust one of the nails.

Tyler DeAngelo,...
NatalieM's picture

Neat idea. I'm wondering how this relates to the mega store Meijer, though. Was it just a seasonal one-off to drive store traffic or collect mobile phone numbers for a database?

NatalieM
Activity Score 1681
Topolewski |

-Natalie
http://www.nataliemarion.com

scarfinati's picture

Im confused

“a giant galloping horse made itself known to passers-by, drivers and office workers”

wtf does that mean?

scarfinati
Activity Score 839
Art Director
Guest commenter's picture

scarinati, it was awesome... dont be a hater.

Guest commenter
RM's picture

Yes it was awesome, it would completely make you do a double take!

RM
Activity Score 417
Copywriter
singye's picture

yeah, it was sooo awesome, no one remembered to take pictures of the ad in action.

singye
Activity Score 180
Mountbatten
scarfinati's picture

Ok ill take your word for it, it was awesome, guest guy who cant even sign up for the website, who isnt from the producing agency.

scarfinati
Activity Score 839
Art Director
Guest commenter's picture
Guest commenter
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