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Published/Aired: 
June 2007
McDonald's Ambient Ad -  Sundial

Description

Ambient advertisement created by Leo Burnett, United States for McDonald's, within the category: Food.

Advertising Agency: Leo Burnett, Chicago, USA
Creative Directors: Mark Tutssel, John Montgomery
Copywriter: Gary Fox-Robertson
Art Director: Vince Cook
Chief Creative Officer: John Condon
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Highest Rated

Guest commenter's picture

wankstain

Guest commenter
Vicky's picture

This one, will always be GREAT! I really enjoyed it when i saw it the first time.
What happened with McD? They used to make this kind of ads, very good advertising in every media,
now...they are gone...

Vicky
Activity Score 375
Creative Director
Ravages's picture

Bonus points for those who thought the M looked like a fork. :)

Ravages
Activity Score 842
x-men's picture

Another point for the one who thought in the shadow.

x-men
Activity Score 340
Creative Director
sloppy4's picture

they just need to add a picture of a toilet at 12

sloppy4
Activity Score 1492
Ainadaliel's picture

HAHA! I agree!

Kidding aside, I like how they played with the medium. It just sucks that if it was rainy or cloudy and the sun didn't come out to show that it's a sundial...which I reckon happens in Chicago a lot...

Ainadaliel
Activity Score 271
Copywriter
itch's picture

i saw this ad at their website a few weeks ago and i was pretty impressed with it!

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

picturejockey's picture
picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
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adthtsucks's picture

if u guys think this is a gud ambient see this.
http://www.frederiksamuel.com/blog/2007/05/wwf-ocean-levels.html

adthtsucks
Activity Score 56
Art Director
ivan's picture

Yes, that one is great!

ivan
Creative Director at Ads of the World
Davosk's picture

That's absolutely fantastic.

Davosk
Activity Score 4813
Art Director
Brainsugar's picture

Very good idea indeed. But Sorry, I will NEVER eat macdonald at each time of the day.
Once a month is enough for me.

Brainsugar
Activity Score 1631
Copywriter
ndejesus's picture

Its Mark Tutssel - he's da man! 'Nuff said -

Nick DeJesus | Chief Growthologist | www.TopCreatives.com | 212-686-6052

Take The Survey http://www.surveymonkey.com/s.aspx?sm=fWmFNkBEB5ItQ9YrcAN8mg_3d_3d

ndejesus
Activity Score 82
General Manager |

Nick DeJesus | Chief Growthologist | www.TopCreatives.com | 212-686-6052 | Survey http://www.surveymonkey.com/s.aspx?sm=fWmFNkBEB5ItQ9YrcAN8mg_3d_3d

Joe76's picture

Una de las mejores ideas que he visto para McDonalds. Excelente trabajo, felicidades!

Joe76
Activity Score 762
Art Director
Beatboxer's picture

Extremely well thought.

Beatboxer
Activity Score 1517
Copywriter
Guest commenter's picture

wankstain

Guest commenter
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