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Nez rouge

Agency Network: 
Published/Aired: 
November 2007
McDonald's:  Nez rouge
McDonald's Ambient Ad -  Nez rouge

Description

Nez Rouge is a non-profit organization, a special volunteer taxi service offered during the holiday season to drive people home (in their own vehicles) when they've had too much to drink.

Ambient advertisement created by Cossette, Canada for McDonald's, within the category: Public Interest, NGO.

Caption

Call Nez Rouge.
McDonald's is proud to support "Operation Nez Rouge"

Advertising Agency: Cossette Communication Marketing, Montréal, Canada
VP, Convergent Creative Services: Patrick beauduin
Creative Director: Anne-Claude Chénier
Art Director: David Lamarche
Copywriter: Mario Laberge
Client Services: Isabelle Henry, Martin Bureau
Production: Nicolas Duarte, Nathalie Morneau
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Highest Rated

Copy_Can's picture

Let's take an ambient idea that was just done for Guiness from BBDO Toronto and put our own logo on it.

Horrible, Cossette, horrible.

Copy_Can
Tincho's picture

Ok idea. Ok art.

Tincho
Activity Score 1093
Art Director
Copy_Can's picture

Let's take an ambient idea that was just done for Guiness from BBDO Toronto and put our own logo on it.

Horrible, Cossette, horrible.

Copy_Can
adrianapr's picture

same old trick: let's put something blur, to simulate the double vision that drunk people have.
here's a new trick: let's forget about this "technique" cause it's been done so many times.

adrianapr
Activity Score 1254
chucklab's picture

I think it's great because of the brand. The arch is a strong symbol. Clever.

chucklab
Activity Score 10
Copywriter
Mtl Dave's picture

Very simple. Relevant.

Mtl Dave
Activity Score 274
Other
xhp's picture

Colors doesn't match, tpography isn't good, could be better worked...

xhp
Activity Score 543
Computer graphic designer |

xhpdesign.com

elnietodeNicho's picture

i want that service in mexico!!

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
Mr.Top's picture

PFFFFF.... come on!

Mr.Top
Activity Score 728
Anne's picture

Don’t these guys read Communication Arts or anything? BBDO Toronto did the same exact idea 10 times better. Shame, shame.

Anne
Activity Score 508
Art Director
Rick Lee's picture

I like it. Just looking at the logo makes my head spin..

Rick Lee
Activity Score 14
abdou's picture

This is a good campaign for Beer.

abdou
Activity Score 76
Market research
fractalrene's picture

I know that this is as a support for the services, but the placement is weak man, it should be hanging on a bar or something like that, that will give it relevance.

fractalrene
Activity Score 1504
Copywriter
BoniS's picture

If you r drunk, wont you see the M straight and the numbers wrong?

BoniS
Activity Score 87

*If you're not satisfied, you can always beat it.

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