Nez Rouge is a non-profit organization, a special volunteer taxi service offered during the holiday season to drive people home (in their own vehicles) when they've had too much to drink.
Ambient advertisement created by Cossette, Canada for McDonald's, within the category: Public Interest, NGO.
VP, Convergent Creative Services: Patrick beauduin
Creative Director: Anne-Claude Chénier
Art Director: David Lamarche
Copywriter: Mario Laberge
Client Services: Isabelle Henry, Martin Bureau
Production: Nicolas Duarte, Nathalie Morneau