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Monopoly free parking promotion

Agency Network: 
Published/Aired: 
January 2010

Description

Ambient advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Advertising Agency: Cossette, Vancouver, Canada
Client: McDonald's Restaurants of Canada
Creative Directors: Rob Sweetman, Bryan Collins
Art Director: Scott Schneider
Copywriter: Jeff Shorkey
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alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3281
jackmancer2017's picture

Oke they had this small idea, doesn't have to make it this big.

jackmancer2017
bknowlden's picture

I disagree, not as glamourous as a lot of work, but this is a solid idea.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

shortafella's picture

nice indeed

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

krautland's picture

smart idea.

krautland
Activity Score 3214
Art Director at erm... no calls please.
thedesignaddict's picture

Love it. Great idea.

thedesignaddict
Activity Score 5403
Art Director at Freelance
monti28's picture

great idea!!!! great application.

monti28
Activity Score 22
Planner at Genesis Comunicacion Estrategica - Universidad de Palermo, Buenos Aires
sirvan's picture

The only thing that strikes me is the EFFORT they probably had to put in for people to realize that yes, this is, in fact FREE parking. The Monopoly symbols have been used in advertisements by McDs for years, it's very easy to dismiss these signs as just another ad.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

michdec's picture

I think a fair amount of people would probably just go to park anyways and then have a nice surprise when they found out it was free

michdec
Activity Score 440
chris myles's picture

A Free parking space: dats good.

chris myles
Activity Score 429
Napier University
chris myles's picture

A Free parking space: dats good.

chris myles
Activity Score 429
Napier University
diogorspd's picture

That's nice.

diogorspd
Activity Score 52
VikramPhadtare's picture

Nice thing..........but

VikramPhadtare
Activity Score 15
Mphasis Limited (an hp company)
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