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Metro

Campaign
Agency Network: 
Published/Aired: 
December 2007
McDonald's:  Metro

Description

Ambient advertisement created by DDB, Sweden for McDonald's, within the category: Food.

Advertising Agency: DDB Stockholm, Sweden
Executive Creative Director: Andreas Dahlqvist
Creative Director: Johan Holmström
Art Director: Simon Higby
Art Director: Ted Harry Mellström
Copywriter: Martin Lundgren
Photographer: Alexander Pihl
Account Manager: Lars Friberg
Agency Producer: Joachim Levin
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picktokyo's picture

decent

picktokyo
Activity Score 1404
Copywriter at JWT
bknowlden's picture

Economically it's a poor idea, but creatively, it's really impressive.
--
brandon

www.carpetestes.org

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Cron187's picture

Economically it's a great idea. Any time you can get someone to take the ad with them and show it to their friends is great. Yes, this idea cost a little more then a regular poster but it will generate ten times more attention.

Cron187
Activity Score 553
Copywriter
primo_susto's picture

greenpeace will not think the same about that kind of waste, but a really like the originality

primo_susto
Activity Score 440
Graphic Designer
super calibara's picture

Brilliant. High Ignition. Congratulations to the team

super calibara
Activity Score 176
Ho Chi Minh City
MFS09's picture

a homeless persons dream.......

MFS09
Activity Score 22
Art Institute of California
steve_tree's picture

Great idea, but it just confirms how wasteful and environmentally detrimental Mc D's is

steve_tree
Activity Score 27
Agile
benjaminbrown's picture

Badly wasteful. Good idea though.

benjaminbrown
Activity Score 439
Creative Director
Signe_S's picture

Excellent! Stop talking about the environment. Seriously! That´s another discussion. This idea is great!

Signe_S
Activity Score 357
Art Director at My own company
flooz's picture

fat idea

flooz
Activity Score 8
copywriter |

add-mad-ads

adrianapr's picture

much better than the insert.

adrianapr
Activity Score 1254
xhp's picture

aha nice one, creative :)

xhp
Activity Score 543
Computer graphic designer |

xhpdesign.com

adambeu's picture

The idea IS great, but conservation and great ads belong in the same conversation.

adambeu
Activity Score 40
Moses Anshell
Mr.Top's picture

Enviromentalist are not gonna like it

Mr.Top
Activity Score 728
aSma's picture

it's so expencive an' not effective at all..

aSma
Activity Score 91
Other
Domingos's picture

What about the environment? Didn't like it!

Domingos
Activity Score 14
ESPM
ooops's picture

it works
but not green enough

ooops
Activity Score 448
Other
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