Advertisement
Agency Network: 
Published/Aired: 
September 2010
Like
20
Views
1539
McDonald's:  McMobile
McDonald's Ambient Ad -  McMobile

Description

In the friendly tradition of ice-cream trucks and pop-corn carts, the highly visible McMobile brightens up the day at large sporting events, concerts, street festivals and any other events where large crowds are present — and hungry! And for people waiting in long line-ups to get into such events or to buy tickets, the McMobile would be not only a welcome and entertaining distraction, but a chance to get something to eat that they would probably eat anyway when they get into the event. Depending on the location and specific requirements, the McMobile could take the shape of just the one main car or it could become an entire fun train with various components of a meal depicted in each car. To make most of the fun of this fun meal-on-wheels, the concept would be further enhanced by specific music, mascots, staff and entertainers interacting with the crowds — all part of the experience of encountering the McMobile. With its bright colours and cute appearance, McMobile will be photographed and broadcast in social networks by consumers where-ever it shows up. McDonald’s could even run a “Spot McMobile” contest online to increase the visibility. McMobile is a concept created by Access Agency which will be sold as a franchise model and also used as a branded marketing experience.

Ambient advertisement created by Access, United States for McDonald's, within the category: Food.

Advertising Agency: Access Agency, USA
Creative Director: Bill Tikos
Log in to post comments

Highest Rated

Miss Copywriter 22's picture

@ Joines....i'm no longer 10 but i'm loving it !!!! lol

Miss Copywriter 22
Activity Score 175
Copywriter
atb2005's picture

I like the first two, left to right. Not sure about the third one (fries + burger). Doesn't seem very practical..

atb2005
Activity Score 13557
Guest's picture

very cute!

Guest
Guest's picture

This will be huge for mcdonalds. Great execution.

Guest
Joines's picture

They look like something out of a cartoon. I couldn't imagine anyone over the age of 10 wanting to buy anything from these things. But maybe McDonalds' target audience is 5 year olds?

Joines
Activity Score 181
Sixth Form
jackmancer2017's picture

They could place these things at places or events where a lot of kids are.

jackmancer2017
Cheerriiee's picture

They dont look very "Mcdonalds" to me.

Cheerriiee
Activity Score 952
Graphic Designer
F.Abboud's picture

If these are for branding purpose only, than ok. But if they are meant to be point of sales, than I guess there is something wrong with the dimensions with the Bus one and the Fries’ one; will kids sell Macdo's products to other kids?

F.Abboud
Activity Score 218
Planner
Miss Copywriter 22's picture

@ Joines....i'm no longer 10 but i'm loving it !!!! lol

Miss Copywriter 22
Activity Score 175
Copywriter
bi_sign's picture

Cute, I like it

bi_sign
Activity Score 262
Art Director
Guest's picture

Wow I would love this if I saw it live on the street.

Guest
Guest's picture

this would almost sucker me into buying their "food", which is an extreme accomplishment! but yeah, that might be because it doesn't look very mcdonald's-as-usual

Guest
Guest's picture

This is a terrible idea.

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement