Massive McMuffin Breakfast, 1

Agency Network: 
December 2010
McDonald's:  Massive McMuffin Breakfast, 1


Ambient advertisement created by DDB, New Zealand for McDonald's, within the category: Food.


Massive McMuffin Breakfast
Now being served

Advertising Agency: DDB, New Zealand
Group Account Director: Zoe Alden
Executive Creative Director: Toby Talbot
Copywriter / Art Director: Pete Thompson
Producer: Cherie Mason
LSM Consultant: Zoe Macfarlane
LSM Account Exec: Oliver Gould
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jackmancer2017's picture

Surely get's attention but what's the idea? Do they give these hugs bags or do they place them in the city? I wouldn't accept such a clumpsy bag with my meal.

Billoughsby's picture

Jack, it's just a visual aid, or joke. -- A bag like the familiar McD's bag which millions use to carry breakfast or lunch back to work a day, blown up a hundred times. Conceptually, it's no different from the giant inflatable cell phone tethered on the sidewalk outside an electronics store. This smells like a vendor-suggested use for large paper bags they carry and can print your message on.

Cute, but not breakaway.

Activity Score 5154
Art Director |

That's it.

jackmancer2017's picture

Hm yes but doesn't answer my question. Do they give them away or install them somewhere?

Guest's picture

No, they definitely don't, Jack.
Yes, they obviously do, Jack.
It's a visual metaphor, Jack.
To illustrate their message, Jack.
It's meant to be fun, Jack.
Explaining it doesn't make it fun does it, Jack?

LeeHarvey's picture

Your philosophical comment doesn't either, Guest.

Activity Score 3043
Creative Director
Guest's picture

Definately not a breakaway..

And I sure would've been pissed off if I were an old lady and some McDonalds-bag stole my seat!

LeeHarvey's picture

HA you sure sound like an old lady. Agree on the breakaway. 5/10

Activity Score 3043
Creative Director
Guest's picture


Ads.chinaSMACK's picture

Hmmm...just looks like a large bit of litter...

Activity Score 271

Advertising @ chinaSMACK

leandro pinho's picture

show show

leandro pinho
Activity Score 6
Guest's picture

Jack, they give them away. People take them because they're very convenient. Specially alcoholics, to conceal their massive liquor bottle inside. Or people who go grocery shopping once a year. As I said, they're very convenient.

Anonymous Author's picture

Litter is as strong a connection as food, here.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

Guest's picture

Someone would just steal/vandalise the bag

Guest's picture

Not new. I prefer the giant McDonalds serviette poster another agency did.(dunno the link BTW)

velle's picture

i like this best amongst the three - i think putting the smiling man next to it works - he just looks real glad to have gotten such great value for his $, and pull you straight into thinking about it yourselves, too.

Activity Score 1550
michelangelo's picture

a friend of mine has a great insight on why people from countries with severe winter temps eat so much - is because they need fat in their bodies to keep them warm

Activity Score 660
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