Camera phone billboard
Description
Ambient advertisement created by DDB, Sweden for McDonald's, within the category: Food.
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Art: Johanna Karsten
I like this, but how were people able to take shots from such a huge distance?? Scam! LOL
I like the idea!
But can I take a picture and bluetooth it to my friends?
Great idea....but practicality of capturing a shot from the billboard in terms of distance is questionable
I saw it in real life.
It´s easy to take the shot. Obviously you photograph the whole screen with the product on it.
And the offers where timelimited, so if you send a photo to a friend doesn´t matter.
The great thing about it is that you seldom buy only that thing at McDonald´s, but more. That is what smart about it I think.
Good media use. I guess we just try to find a flaw on this ambient just because we have never seen this before so something must be wrong with it.
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