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Robots

Agency Network: 
Published/Aired: 
February 2015

Description

This national brand activation at the Canadian Auto Shows uses technology to playfully illustrate the innovations that have been integrated into Mazda’s new vehicles. Thanks to 8 remotely controlled robots, Auto Show visitors can learn all about Mazda’s vehicles through a unique interaction. The robots can have a full discussion with visitors and are able to showcase emotions through facial reactions during the conversation. The robots’ screens provide visitors with the content and answers they are looking for through photos and explanatory videos. Following their interaction with the robots, visitors are invited to participate in a contest and to take a photo with the robots so they have a souvenir of this unusual experience.

Ambient advertisement created by JWT, Canada for Mazda, within the category: Automotive.

Advertising Agency: JWT, Canada
Experiential Marketing: Youville
Strategy & creation: Anthony Hachez, Rabih Sebaaly, Thomas St-Hilaire
Client service: Susie Dantas, Eliana Akl
Production: Emmanuelle Lord, Simon Bellavance, Alexandre Cossette
Technological support: iGotcha
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Highest Rated

damnson's picture

Fun!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I will take a robot.

kleenex
Activity Score 53304
Web Designer/Developer
Hany Nurahmawati's picture

Yup... me too

Hany Nurahmawati
Activity Score 62
Marketing Manager at Fortune Indonesia
damnson's picture

Fun!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

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