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Kids who can fly

Agency Network: 
Published/Aired: 
May 2009
Like
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Views
1091
Maximum Ride:  Kids who can fly
Maximum Ride Ambient Ad -  Kids who can fly

Description

Ambient advertisement created by BBDO, New Zealand for Maximum Ride, within the category: Media.

Caption

Maximum Ride is a series about a group of children who can fly. To launch the latest book, we created a large ground decal that showed Aucklanders what it was like to stand on the edge of a building and jump.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Copywriters / art directors: Rebecca Johnson-Pond, Kimberley Ragan
Photography / Retouching: Kevin Hyde
Producer: Gabrielle Buckle
AM: Krystal Houghton
Art Director: Antonia Baker
Executive Creative Director: Nick Worthington
Design: Rebecca Johnson-Pond and Simon Redwood
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Highest Rated

Guest's picture

good idea

Guest
alexander_bickov's picture

Great idea

alexander_bickov
Activity Score 3281
Arkadiusz's picture

Looks impressive. But isn't it encouraging jumping from the roof? It's so simple to jump...

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

sure, people everywhere are going to be leaping to their death because of this ad.

Guest
Arkadiusz's picture

The children's mind is very plastic, ductile and is shaping by everything what children are encountering. If computer games can "to teach" that people are immortal and they will revive after the gunshot wound, such ad can also distort appropriate perception of world.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

Why not let the children of tomorrow think they are immortal? I think to have no boundaries is a good way to find, "The New"

Guest
Guest's picture

good idea

Guest
Guest's picture

great. good use of media.

Guest
Guest's picture

Done. By DDB.

Guest
dadada's picture

This series must be well known, if not, it will be like about suicide.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

so smart

Guest
DJVassallo's picture

Good idea and great use of the media, that in this case is the street/stairs themselves....
But I agree, wouldn't it encourage kids jumping from roofs? sure they have thought about it, it would be nice to hear how they cope with the issue

DJVassallo
Activity Score 243
Creative Director at Mozo Design for Marketing |

Hormone vs Neuron - Twitter

Misstree's picture

Scary!

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

Guest's picture

why did they this fake instalations if they could invite children on some roof and let them experience the real thing?

oh, man... this is just stupid.

Guest
Guest's picture

I think this is a great idea because it plays off of children's imaginations.

http://www.promovideochannel.com

Guest
Guest's picture

yeap scary, and agree with the suicide thing, but... i like it.

Guest
Guest's picture

Awesome!

Guest
Guest's picture

Whoever it is in the top left shot shouldn't be wearing skinny jeans.

Guest
rolling.stone's picture

Idea is good, provided it do not lead the tendency in kids' mind that they also can fly, if it do so, pretty fatal

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

fking the child's mind. :)

Guest
Guest's picture

Done by Fallon.

Guest
Guest's picture

really smart!!

Guest
Guest's picture

Kids! Stop using your imagination! We must think for you, because we know you'll see this and go find a tall building to jump off of!

Come on, people! This is great use of environment and media! I watched Roadrunner cartoons and never once strapped myself to a rocket made of dynamite. Why would this lead to a rampant increase in accidental child suicide from leaping tall buildings in a single bound?

Oh, that's right. It won't.

Guest
Guest's picture

Great. Love it.

Guest
Guest's picture

great! very creative :)

Guest
Guest's picture

Woah this is a bit freaky :-0

Karl

http://www.karlbowers.co.uk

Guest
Guest's picture

wow~ creative!!!
but is it suitable for kids?

Guest
dollypoppin's picture

Uh-oh.. at first glance, I thought the ledge was real. Very realistic. I'd get scared walking down that road. :-s

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Guest's picture

Promotes an excellcent series of young adult books that inspire many people to think for themselves. Gets the point across about what it's like to have wings and fly.

Guest
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