The Cage Elevator
Description
Current Situation: The trafficking of wild animals is now worth US$20 billion per year. Brazil takes up US$1 billion of this figure, through the illegal sale of more than 12 million animals. Trafficking in wild animals is a crime. Reporting it is one of the most effective ways to combat this practice. The idea: Ensure that people have the same feeling as a captured animal.
Ambient advertisement created by OpusMultipla, Brazil for Mater Natura, within the category: Public Interest, NGO.
No animal enjoys feeling like that. Report the wildlife trade.
Creative Director: Flávia Rennó
Art Director: Marcelo Przedzmirski
Illustrator: Estúdio Abruzzo

deja vu...
JackBR

Sweet!

Not bad. Fresh take on a lift.

If you do not read the copy you have no idea what you are looking at.

Get the visual impact. Read the line. Get it. Smart use of the space.