The Cage Elevator
Description
Current Situation: The trafficking of wild animals is now worth US$20 billion per year. Brazil takes up US$1 billion of this figure, through the illegal sale of more than 12 million animals. Trafficking in wild animals is a crime. Reporting it is one of the most effective ways to combat this practice. The idea: Ensure that people have the same feeling as a captured animal.
Ambient advertisement created by OpusMultipla, Brazil for Mater Natura, within the category: Public Interest, NGO.
No animal enjoys feeling like that. Report the wildlife trade.
Creative Director: Flávia Rennó
Art Director: Marcelo Przedzmirski
Illustrator: Estúdio Abruzzo
deja vu...
JackBR
Sweet!
Not bad. Fresh take on a lift.
If you do not read the copy you have no idea what you are looking at.
Get the visual impact. Read the line. Get it. Smart use of the space.
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