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digifool's picture

Umm... Is this fake? I've never seen a match that's sulfur end looks like plastercine.

digifool
Activity Score 266
Art Director
Qbird's picture

wow....
art director + copywriter + illustrator + Photograher : Danny.....
Xuye holds the camera while Danny adjust the focus and GuoQian press the button...

Qbird
Activity Score 142
Art Director |

ad is an art...
art aint ad!!
chirp chirp chirp...

kurtberengeiger's picture

Nice idea.

kurtberengeiger
Activity Score 7357
Copywriter
freemyheart's picture

Old idea.but still good!

freemyheart
Activity Score 2
Art Director
justpassingby's picture

let me get this right, so its ok to burn matches that is made out of wood that is made out of trees that keep the animals alive?

justpassingby
Activity Score 1368
Other
ivan's picture

Good point actually.

ivan
Creative Director at Ads of the World
picturejockey's picture

and nit just any matches but something as big as 6 inches
http://www.navinharish.org

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

gbay's picture

Good work.

gbay
Activity Score 94
Art Director
8718's picture

Rubbish.

8718
Activity Score 132
Other
zwww005's picture

金铅笔?
出发点不错,但仔细想想有些矛盾.因为你的创意直接攻击了你的媒体本身.而且火柴棒还那么粗大... ...买火柴的人还是用来用的,不是用来反思的
不管怎么说,这是个创意

zwww005
Activity Score 14
chanfron's picture

顶啊,用那么大火柴,浪费那么多树木,还说要保护环境???
I agree with you,the match is so big,that will be the tragedy of the woods!
if the forest vanishes,how to protect the environment?

chanfron
Activity Score 36
Alexjiang's picture

what is the ideA? use match stick means kill wilds? need more consider, maybe:-)

Alexjiang
Activity Score 11
Art Director at Saatchi & Saatchi Beijing
Fabian Kirner's picture

Really good one!

Fabian Kirner
Activity Score 270
Creative Director
nitin456's picture

Very nice

nitin456
Activity Score 133
Art Director at Advertising Agency
digifool's picture

Umm... Is this fake? I've never seen a match that's sulfur end looks like plastercine.

digifool
Activity Score 266
Art Director
WAY's picture

真老套

WAY
hendrix's picture

can not apply for the real scale.

hendrix
Activity Score 18
copywriter
Chad's picture

So very good. Great idea. Simple, direct, Clear. Congratulatiosn.

Chad
Activity Score 441
Art Director at Creative-Art director
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