Matchbox

Published/Aired: 
April 2007
 Matchbox
 Matchbox

Tags

Description

Brief:
Canamo, being a magazine and not marihuana, is not be present during the
consumption of cannabis, which leads to a significant loss of the key
moments where the brand’s presence should generate a strong emotional
relation and experience with the connoisseurs of the cannabis culture; thus
incrementing the magazine’s subscriptions.

Idea:
Take over the very famous insight in this circle that are the matchboxes
that transform into pipes by making a hole in them.
For this purpose, we already designed a matchbox that counts with a hole
already made, and an attractive and modern design for the object audience.
We will distribute these matchboxes away in places where the object audience

concerts.

Result:
This low budget material achieves long permanency in possession of the
consumer; got to be part of cannabis consumption and went as mouth to mouth
information. New designs are being made to be distributed.

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JTW926's picture

haha, that's kind of funny

JTW926
Activity Score 184
Art Director
Stigset's picture

What? can you use these boxes as smoking pipes? how do you do that without putting the box on fire?

Stigset
Activity Score 1454
Art Director
• ω •'s picture

would love to see it being demo

• ω •
Activity Score 193
Art Director
ellehcimeo's picture

nice little designed box.
i'll stick with my own pipe though.

ellehcimeo
Activity Score 3376
Art Director
DarkSide's picture

The audience will like the idea...then forget it before making the subscription...

DarkSide
Activity Score 1066
Other
Eduardo's picture

Fake...
Even the website has notting to do with a magazine...
Anyway, how do the use this device????

Eduardo
Activity Score 62
Creative Director |

Eduardo Parra

matita's picture

If you smoke weed for only one time in your life. You know how use it.
Put the rest of the joint in the little hole, burn it (carefully with the box), put the mouth in the big hole, cover the other hole with a finger...and breath.

Very powerful insight.

matita
Activity Score 488
Copywriter at Ogilvy Santiago
ErJose's picture

!Préndelo!

ErJose
Activity Score 51
Copywriter |

Erjose

EL TRUCHO SALVAJE's picture

En la web no aparece como cliente, mmm que raro

EL TRUCHO SALVAJE
Activity Score 40
Art Director
Eduardo's picture

I got high with a beer tin once!

Eduardo
Activity Score 62
Creative Director |

Eduardo Parra

Shut Theory's picture

sooooo anti-drug association or okay with this?

http://shut.elmota.com

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

fersvax's picture

Malditos zurdos marihuaneros!!!!

fersvax
Activity Score 1239
Creative Director |

FER.

matita's picture

anti-drug association kiss my ass!!!!

matita
Activity Score 488
Copywriter at Ogilvy Santiago
Jim Vidirio's picture

done!

Jim Vidirio
Activity Score 5
Copywriter
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