Canamo, being a magazine and not marihuana, is not be present during the
consumption of cannabis, which leads to a significant loss of the key
moments where the brand’s presence should generate a strong emotional
relation and experience with the connoisseurs of the cannabis culture; thus
incrementing the magazine’s subscriptions.
Take over the very famous insight in this circle that are the matchboxes
that transform into pipes by making a hole in them.
For this purpose, we already designed a matchbox that counts with a hole
already made, and an attractive and modern design for the object audience.
We will distribute these matchboxes away in places where the object audience
This low budget material achieves long permanency in possession of the
consumer; got to be part of cannabis consumption and went as mouth to mouth
information. New designs are being made to be distributed.
Advertising Agency: Base1, Santiago, Chile
Creative Directors: Alejandro "Lato" La Torre, Hugo López
Art director: Carlos Saavedra
Copywriter: Alejandro "Lato" La Torre
Producers: Luis Vicuña, Pepo Valdez
Illustration: Carlos Saavedra