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Clothing trail

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

Problem: Due to on-shelf clutter, Marie Claire’s flagship ‘Naked Issue’ isn’t standing out.
Solution: To create the illusion that a woman had undressed on her way ‘into the Naked Issue’, we created floor decals that look like a trail of clothing which led up to the magazine.

Ambient advertisement created by BBDO, South Africa for Marie Claire, within the category: Media.

Advertising Agency: Network BBDO, Johannesburg, South Africa
Creative Director: Ivan Johnson
Art Director: Ross Nieuwenhuizen
Copywriters: Mike Pearson, Carla Kotze
Photographers: Barry White, Helena Rautenbach
Retoucher: Rafiek Newman
Producer: Nicole Buss
Make Up: Jade Leggett
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Critic's picture

Really good. Nicely done.

Critic
Activity Score 271
Copywriter at Slow shutters
RajToo's picture

Fun ambient idea.

RajToo
Activity Score 134
Art Director
funky_frogii's picture

very good.

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

shitmonk's picture

perfect!
(if this is the first time it's been done)

shitmonk
Activity Score 465
thedesignaddict's picture

Nice idea in a tired medium.

thedesignaddict
Activity Score 5403
Art Director at Freelance
silvi's picture

Direct and simple.

silvi
Activity Score 4172
Copywriter
razorsharp creative's picture

Not bad. Although, it's too bad that the woman in the picture is looking at the magazines and not following the trail of clothes.

razorsharp creative
Activity Score 186

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

gmint7's picture

winner

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Bazska's picture

Great idea!

Bazska
Activity Score 20
Production Manager at Greenroom, Hungary |

"If I had asked my customers what they wanted, they would have said a faster horse." H. Ford

tirthomitro's picture

too fuckin' good!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

atb2005's picture

Stunning! I haven't seen something like this before either.. at least not in this indeed tired medium.

atb2005
Activity Score 13557
Shingo's picture

lol very nice

Shingo
Activity Score 408
michelangelo's picture

really really good, well done

michelangelo
Activity Score 660
npravn's picture

Great idea. Never gonna work IRL

npravn
Activity Score 159
Creative Director at Integral A/S
gmint7's picture

..why?

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

atb2005's picture

Never gonna work? That's a very strong statement. The truth is NO stunt would make you buy a magazine if you don't like the content inside. The idea here was to just promote the issue; get people's attention. In that regard, I think this campaign is a success!

atb2005
Activity Score 13557
raulbanderas's picture

NICE!!!

raulbanderas
Activity Score 357
muraliduggineni's picture

very imperssive

muraliduggineni
Activity Score 104
Copywriter |

murali duggineni

Dzsoi's picture

Good one! Funny that nobody did this before. Better for macho magazines, but if women are interested in a Naked Issue, the ambient works too.

Dzsoi
Activity Score 8559
Copywriter at Brightly
bi_sign's picture

ahmmmm WHy ???

bi_sign
Activity Score 262
Art Director
rolling.stone's picture

great

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Billoughsby's picture

Made me look, made me stare, made me lose my underwear

Billoughsby
Activity Score 5150
Art Director |

That's it.

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