ADVERTISING

Marabou

The chocolate bar with 6,000 excuses

Agency: Ogilvy

Description

How do you earn 2.3 mill free media impressions, generate more than 20,000 stories online and boost your chocolate sales with 24%? Rename your chocolate bar after all The Good, The Bad and The Really Far Out excuses consumers use to justify buying and sharing chocolate. Watch the case study here: http://youtu.be/njBtGpWh0oY

This professional campaign titled 'The chocolate bar with 6,000 excuses' was published in Denmark in January, 2013. It was created for the brand: Marabou, by ad agency: Ogilvy. This Ambient medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted almost 11 years ago.

Credits

Advertising Agency: Ogilvy, Copenhagen, Denmark
Creative Director / Copywriter: Jakob Staalby
Copywriter: Christoffer Levin Nielsen
Art Director: Camilla Ploug
Graphic Designer: Michael Lauritsen

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.