Manhole sticker
Description
Thousands are held prisoners for their beliefs in places worse than this. Write until you free them all.
Amnesty International
Creative Director: Pawel Borowski
Art Directors: Sunil Nair
Copywriters: Sunil Nair
Photographer: Szymon Swietochowski

this is the coolest

very nice. A+

great, but fake :(

great, but done....

Brilliant!

Good, not brilliant.

OK, but the insight is so-so. It doesn't make me feel anything very strongly, which it should.

Its a good thought....

not bad.. i kind of like it
* it's not how good you are. it's how good you want it to be *

Very nice idea!
btw: o calej akcji slyszalem od znajomych, ale dopiero teraz widze jak to sie wszystko skonczylo :)

im lovin' it

Not so clever! What if someone closes the manwhole and the guy is traped? Then he really is a prisonner!!!!
Sushovan - Advertisment is my second surname!

Very original idea

An Dang
Accept with good idea but not brilliant. IF i look at it, i dont think im gonna write anything. Just see and "That Ad look like something"!
Hai An Dang Viet

this ad have not finished the relation of difficulty and writing.
maybe we feel reget,but how we to do,why we should be write.writing will be give them what....

good ad

I think why many of Amnesty's ads "fail" is because though they shock us - they do not provide us a tangible reason WHY we should protest. In real life I may have looked at this "ad" and thought to myself - good ad - and walked off. WHY should I protest? WHY should I write? People will respond more out of self-interest. This is what I feel.
~~be cool eh!~~
~~this paranoid survived!~~

This will never look good in real life. When will "they" ever stop photoshopping stuff into Citylights and holes so they look in a certain way. I never works in real life. Never.

fake or not, this strikes an emotional chord well. I like it very much.

great idea...love it

It's not fake. I saw it at down town warsaw. I don't think it'll make me write a letter but I agree the idea is superb. I wish i did it.

seriously mate, this is the poorest action since warsaw ghetto uprising.

It just work from one angle, borring predictable and fake.

haha next time print on jackets of canal workers when they go down in a manhole hahahaha

SHIT! We just sold almost the same idé to a client. But with a homeless child in the manhole (a sticker on real manholes).
DAME! DAME! DAME!