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Magazine

Published/Aired: 
May 2006
 Magazine

Description

To show the stretch of a Band-Aid Flexi, it was printed in the gutterspace of a centerspread. So every time the page was opened, the Band-Aid Flexi appeared to stretch.

Agency: McCann Erickson, India; Copy: Pia Roy, Art: Chetan Rao

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Ainadaliel's picture
Ainadaliel
Activity Score 271
Copywriter
bhavesh's picture
bhavesh
Activity Score 2
Art Director
ivan's picture
ivan
Creative Director at Ads of the World
ooops's picture

how could a human flesh wound could compare to the gutterspace of a book?

ooops
Activity Score 448
Other
theshekhar's picture

excellent !

theshekhar
Activity Score 20
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