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A barrel of Maes for everyone with the name Maes

Agency Network: 
Published/Aired: 
April 2013

Description

Maes is Belgium’s second most popular beer but also Belgium’s 3rd most common surname. So since there is no joy in being second Maes beer gave a free barrel of Maes to all the people with the name Maes. They just had to sign up on Facebook, choose a pub and share the date – and their beer – with all of their friends. The campaign was created by TBWA and broke quite some records. The Facebook fanpage made it into the 6% most active pages worldwide, 1 out 20 Belgians visited the website and the amount of fans tripled in 1 day.

Ambient advertisement created by TBWA, Belgium for Maes, within the category: Alcoholic Drinks.

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Highest Rated

jackblack's picture

Very well done.

jackblack
Activity Score 2363
Art Director
kleenex's picture

BINGO!!!!

kleenex
Activity Score 58793
Web Designer/Developer
jackblack's picture

Very well done.

jackblack
Activity Score 2363
Art Director
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