Protection from the sun

Agency Network: 
Published/Aired: 
August 2010
Maccabi Healthe Care:  Protection from the sun
Maccabi Healthe Care Ambient Ad -  Protection from the sun

Description

Ambient advertisement created by TBWA, Israel for Maccabi Healthe Care, within the category: Public Interest, NGO.

Caption

The Sun Doesn't miss. Go to the beach protected.

Advertising Agency: Yehoshua\tbwa, Tel Aviv, Israel
Creative Directors: Edo Kariv, Amit Stoler
Art Director: Shai Dovjinsky
Copywriter: David Cohen
C.O.O & Photographer: Ofer Hajayov
Account Manager: Erez BarKatz
Supervisor: Liran Miller
Accountant: Reut Yifrach
Production: Amit Nisany, Gil Chen
Advertising Manager Maccabi: Beni Chen
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Highest Rated

ad shark's picture

baaaaad!!!

ad shark
Activity Score 186
TommyO's picture

I would just lie in the shade of those cardboard figures. :-P

TommyO
Activity Score 1860
Copywriter |

That's me!
http://resiseymilim.wordpress.com

ad shark's picture

baaaaad!!!

ad shark
Activity Score 186
Guest's picture

nice!!!

Guest
bknowlden's picture

If I went to the beach to relax and saw this, I would be pretty pissed off.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Chris's picture

very in your face, and would get you to read it.
But im wondering if this imagery of gun targets is a little over the top for this part of the world.
I would imagine the Israel people would go to the beach to get their minds away from this sort of thing.

Chris
Activity Score 1935
Art Director
Miss Copywriter 22's picture

hahaha if this was done in Chennai... overnight they would have become bajji trays ....

Miss Copywriter 22
Activity Score 175
Copywriter
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