Protection from the sun
Description
Ambient advertisement created by TBWA, Israel for Maccabi Healthe Care, within the category: Public Interest, NGO.
Caption
The Sun Doesn't miss. Go to the beach protected.
Advertising Agency: Yehoshua\tbwa, Tel Aviv, Israel
Creative Directors: Edo Kariv, Amit Stoler
Art Director: Shai Dovjinsky
Copywriter: David Cohen
C.O.O & Photographer: Ofer Hajayov
Account Manager: Erez BarKatz
Supervisor: Liran Miller
Accountant: Reut Yifrach
Production: Amit Nisany, Gil Chen
Advertising Manager Maccabi: Beni Chen
Creative Directors: Edo Kariv, Amit Stoler
Art Director: Shai Dovjinsky
Copywriter: David Cohen
C.O.O & Photographer: Ofer Hajayov
Account Manager: Erez BarKatz
Supervisor: Liran Miller
Accountant: Reut Yifrach
Production: Amit Nisany, Gil Chen
Advertising Manager Maccabi: Beni Chen
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Aug 03, 2010 - 9:22TommyO
I would just lie in the shade of those cardboard figures. :-P
Copywriter |
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http://resiseymilim.wordpress.com
Aug 03, 2010 - 11:36Guest
nice!!!
Aug 03, 2010 - 12:57bknowlden
If I went to the beach to relax and saw this, I would be pretty pissed off.
Art Director |
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brandon
Aug 03, 2010 - 20:33Chris
very in your face, and would get you to read it.
But im wondering if this imagery of gun targets is a little over the top for this part of the world.
I would imagine the Israel people would go to the beach to get their minds away from this sort of thing.
Art Director
Aug 11, 2010 - 6:46Miss Copywriter 22
hahaha if this was done in Chennai... overnight they would have become bajji trays ....
Copywriter
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