Super smooth

Agency Network: 
May 2016
Lux:  Super smooth


Ambient advertisement created by JWT, China for Lux, within the category: Health.

Advertising Agency: JWT, Beijing, China
Creative Directors: Jordan Hsueh, Sun ShanKun
Art Director: Chris Yan
Copywriter: Wang Su
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elgrecones's picture

so u use the product and get the sensation that there are thousands of sharp baldes slidding on your back!
lol... tis a good idea, but i have the feeling that it is a little fake..

Activity Score 319
Creative Director at Designer/Creative Director/CEO Marketing
diegote's picture

like mrs. gulliver s nightmare.

Activity Score 41
Publicis Impetu - Uruguay
sonucoues2002's picture

i like the first one

Activity Score 804
Dick Huges's picture

lol really bad idea. since when people want their skins to be like ice?

Dick Huges
Activity Score 935
puppiepoppy's picture

You see those ideas all the time when the junior comes in for interview...then you think "You're not soooooooooooo hiring this chap". Then, somehow you see these ideas here.

Activity Score 1632
Creative Director |

eddietanhk's picture

totally agree. great idea!!!

Activity Score 64
Graphic Designer at Junior designer
mlsman5000's picture

This is bullshit, if that was projected on to the ice there would be shadows cast and the image would appear on the backs and or heads of the skaters. Might want to fix the photo retouching before Cannes.

Activity Score 128
Saatchi & Saatchi
gmint7's picture


i think what he meant by "project" is not realli projecting from ceiling projector

coz i know there is a layer beneath the ice that you can use.. (where they can print and draw those hockey goal lines)

i like it. but maybe expensive to do?

the blue layout sucks by the way IMO

Activity Score 2645
Art Director at ad grad @ S Francisco |


dynatop's picture

projecting the image in the whole ice surface, is it possible???

Activity Score 212
Other at cgen media |

from guangzhou/canton china

consolidated.db's picture


Skaters commented that it was very interesting and that they thought we were the cleverest people in the world. They said that if it was up to them, we would win multiple awards. Further, they said that we were super awesome.

Activity Score 539
Copywriter at Ad Land
iT-iS-i's picture

Arggghh, get off your high horse matey. You're deluded dear friend. Icy cold lotion, be careful of frostbite when applying... Pffff... Super awsomely deluded.

Add insult to injury then burn the candle at both ends.

Activity Score 1717
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Copydog's picture

I skated several years ago... but I remember that ice was very unpolished because of the sharp skates. I don´t like it.

Activity Score 129
Copywriter at Copywriter / Publicis, Slovenia
funky_frogii's picture

awesome ad/,,,,,,,,,amazing............................superb.....

Activity Score 2516
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything" |

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