Smoking taxi

Agency Network: 
March 2016


The idea was to call attention to the consequences of nicotin consumption in a drastical and surprising way and create motivation for quitting smoking.

Ambient advertisement created by Mediaplus, Germany for Lutz Mehlhorn, within the category: Public Interest, NGO.

Advertising Agency: Mediaplus, Munich, Germany
Creative Director / Art Director: Ekki Frenkler
Copywriter: Frank Seiler
Illustrators: Michael Haggenmüller, Hans Zieringer
Photographer: Alan Grund
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morse's picture

Surprising for sure. Nice work.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thedesignaddict's picture

Attention grabbing.

Activity Score 5403
Art Director at Freelance
Kateter's picture

I don't smoke and take taxi frequently.


Activity Score 2029
pez's picture

You would never call a smoking taxi then, no relevance for you. Very good idea, very good developed and right to the point.

Activity Score 1804
Creative Director
Kateter's picture

why the hell wouldn't I call a smoking taxi?
there're taxi companies with even weirder names.

besides, the "insight" says smokers are aware of dangers of smoking but still ignore them. where's that different? does it say something smokers are not aware of? I don't think so.
(you can die from smoking? really? noooo! really?)

Activity Score 2029
krautland's picture

wow. you are so literal I could see a great career in account for you. or taxidermy.

Activity Score 3214
Art Director at erm... no calls please.
Kateter's picture

wow, being you must be really boring.
there's absolutely no career for you.

Activity Score 2029
Blue Apple's picture

Good 1...

Blue Apple
Activity Score 120
Art Director
atb2005's picture

Attention grabbing for sure.. Still, it will do NOTHING to convince smokers to stop smoking. In fact I am not sure there is a single campaign out there that can do that. Also, if I was a smoker, I would NOT get into that taxi. So the question is how many smokers would really do that? That guy you see in the video is most likely an agency employee. I would look like an idiot, coming out of a hearse. On a totally different note, you can't say the smoking taxi. That would imply that the taxi itself smokes.

Activity Score 13557
sirvan's picture

Agree. This would just piss them off.

Activity Score 29860


"I love some things, and don't love some other things."

krautland's picture

:That would imply that the taxi itself smokes.

agreed. I suppose they did a crappy job translating this. but "Rauchertaxi" in german is absolutely clear in its meaning.

still, that idea is funny enough to get people to talk, which is all you can do. NOTHING will make a smoker stop on its own and its disingenuous to presume anything could.

Activity Score 3214
Art Director at erm... no calls please.
Hamburg04's picture
Activity Score 2
welsh523's picture

I'm giving it a 7 for being attention-grabbing but I would have like to have seen some analytics to go along with this. At least hit me with how many riders you got and an estimate about impressions. @Hamburg is right. It has been done before. The best Taxi campaign still comes from TED.

Activity Score 150
Planner at Defero USA
Glut's picture

clever, simple.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
kleenex's picture

Liked it.

Activity Score 58793
Web Designer/Developer
yuukicyan's picture

It is interesting, BUT
if I seat near the driver i'm not the one dead, but the one who carries the dead one
it's not good to throw cigarettes package on the floor...

Activity Score 16
sukhdev's picture

good concept

Activity Score 148
Graphic Designer at Sunshine communciation pvt. ltd
krautland's picture

this is funny as hell. Id love to see more reactions.

Activity Score 3214
Art Director at erm... no calls please.
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