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Evan's picture

I think its a great start - Ask yourself how the bag could show pollutants in the air in front of the consumer. is there a bag that would respond to the air quality? if you turned on the vacuum and pointed it to they sky, will dirt and dust fill the bag?

Evan
Babi's picture

The idea is good but the concept was not pushed far enough. They should have made the bag change colour or something like that. Polluted air from big city or fresh air from countryside will do the same to that bag.
I can't see the interest of doing this...

Babi
Activity Score 152
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kurtberengeiger's picture

Shouldn't the bags have been filled with dust when they were handed out? Or at least had some explanational copy on one side? But all in all it was an interesting attempt.

kurtberengeiger
Activity Score 7353
Copywriter
andrej dwin's picture

gosh. not only is the caption in a language only slightly reminding me of English, but the whole thing itself is a bad translation of a somewhat interesting idea. and it costs a ton to produce.

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andrej dwin
Activity Score 937
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Chris's picture

definatley an origional thought, whether it would be effective i seriously doubt.

Chris
Activity Score 1935
Art Director
Evan's picture

I think its a great start - Ask yourself how the bag could show pollutants in the air in front of the consumer. is there a bag that would respond to the air quality? if you turned on the vacuum and pointed it to they sky, will dirt and dust fill the bag?

Evan
Guest's picture

Do people even use vacuums with disposable bags any more? I personally havent used one in years. Good thought I guess, but how many people breathe through thier carpet?

Guest
ooops's picture

trying hard to link the idea and execution

ooops
Activity Score 448
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