The Lucia Message

Agency Network: 
Published/Aired: 
December 2014

Description

Ambient advertisement created by Milk, Sweden for Lucia, within the category: Public Interest, NGO.

Advertising Agency: Milk, Gothenburg, Sweden
Account Executive: Anna Reynold
Production Manager: Bjorn Lind
Production Manager: Jessica Forsman
Senior Art Director: Gunnar Skarland
Copywriter: Torkel Norling
Digital Creative: Axel Tagg
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Highest Rated

halaby87's picture

Nice idea

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

Liviu's picture

brilliant concept but weak ROI. $29,879 is not much...Anyway, excellent job!!

Liviu
Activity Score 4405
MrPotatoHead's picture

Seriously good! An all time high is always an all time high ;)

MrPotatoHead
Activity Score 558
Art Director
Gossip's picture

I don't know. Gothenburg is a pretty small town, isn't it. If I do my maths right they seem to have got 25000 calls to vote, I think that sounds like a hell of a lot.

But as you say daviddavid, excellent job!! Very creative!

Gossip
Activity Score 16
elmarianchi's picture

excellente

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

kleenex's picture

Not bad increase in donations.

kleenex
Activity Score 58777
Web Designer/Developer
halaby87's picture

Nice idea

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

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