Agency Network: 
Published/Aired: 
December 2016

Description

GPY&R Melbourne and JCDecaux have developed a new interactive billboard for The Lost Dogs’ Home that allows commuters waiting for a train to ‘play fetch’ with an energetic virtual pooch.

Ambient advertisement created by GPYR, Australia for Lost Dog's Home, within the category: Public Interest, NGO.

Advertising Agency: GPY&R, Melbourne, Australia
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Highest Rated

Adawan's picture

Making an actual ball come out was a great touch...

Adawan
Activity Score 92
Other
Liviu's picture

nice idea. I hope no one threw the ball in screen :)

Liviu
Activity Score 4377
kleenex's picture

I think it did happen.

kleenex
Activity Score 57557
Web Designer/Developer
Adawan's picture

Making an actual ball come out was a great touch...

Adawan
Activity Score 92
Other
Dzsoi's picture

Lovely idea, and I agree with Adawan - the real tennis ball delivered the message without words.
Adopt a dog and play for real.

Dzsoi
Activity Score 8563
Copywriter
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