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Agency Network: 
Published/Aired: 
October 2009
Livegreen:  Switch
Livegreen Ambient Ad -  Switch

Description

Ambient advertisement created by Agency59, Canada for Livegreen, within the category: Public Interest, NGO.

Caption

Hello, have you heard about livegreentoronto.ca?

Advertising Agency: Agency59, Toronto, Canada
Creative Director / Copywriter: Brian Howlett
Art Director: Andrew Gillingham
Other additional credits: Bruce Forty, Jared Smith
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DarkSide's picture

Nice interaction.
But when someone turns it off: That´s it? no one else sees the message?

DarkSide
Activity Score 1066
Other
jackmancer2017's picture

Yeah, not sure how many people would turn it on again. I wouldn't, mainly because if I see a switch that size I wouldn't think it work anyway. Don't wanna look stupid on the street trying to switch a busposter on.

Great idea though but I feel it won't work the full 100%.

jackmancer2017
munirgee's picture

Well, they may install automatic on/off sensors as the machine detects the human-presence. Also to switch it off, manually.

What do you say?

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

cef's picture

yes you are right i think. it should be like that. otherwise its waste of money for company.

cef
Activity Score 547
Copywriter
ShaniG's picture
ShaniG
Activity Score 17214
Creative Director
Guest's picture

solid ideas don't need cheap gimmick.

Guest
rolling.stone's picture

good ambient

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

iRIO's picture

is it automatically switch on !?

iRIO
Activity Score 224
jobless
Juan Cabral's picture

Hmm... The idea is to turn off the lights, isn't it? So why the message is just seen when it´s turned on?

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

silvi's picture

Just a little less copy

silvi
Activity Score 4172
Copywriter
epoc.mak's picture

i like it !!!!!!!!!!

epoc.mak
Activity Score 90
Art Director |

Rattan Makkar

oeidei's picture

Hmm... Doesn't turn on an off the light more frequent cause more use of electricity/energy?

oeidei
Activity Score 16
Chulalongkorn University
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