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puppiepoppy's picture

I THINK THIS IDEA WOULD WORK IF THE AGENCY GIVES THEM FREE TAKE-AWAY CIGARETTES TOO! Heck, maybe even a reply coupon where the agency can use their award entries $ to send them free coffins. Hehehee. Why waste the money on award entries?

puppiepoppy
Activity Score 1632
Creative Director |

www.michaelwongcc.com

puppiepoppy's picture

Those guys in the shots doesn't seem to give a shit about the message on the giveaway, it seems.

puppiepoppy
Activity Score 1632
Creative Director |

www.michaelwongcc.com

Rachel.Mann's picture

Heh, I like. Though I don't think it wll stop anyone from smoking...it may make them laugh.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

gmint7's picture

:::J:::

"our campaign is to engage people not to smoke, ... here's a lighter for you."

congrats

gmint7
Activity Score 2645
Art Director at ad grad @ S Francisco |

:::J:::

Rachel.Mann's picture

lol, good point.
Maybe when ignited it incinerates the smoker's face. That way, they'll see a flash of light....right before they die!

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

puppiepoppy's picture

I THINK THIS IDEA WOULD WORK IF THE AGENCY GIVES THEM FREE TAKE-AWAY CIGARETTES TOO! Heck, maybe even a reply coupon where the agency can use their award entries $ to send them free coffins. Hehehee. Why waste the money on award entries?

puppiepoppy
Activity Score 1632
Creative Director |

www.michaelwongcc.com

groovyspoon's picture

Free lighters and matches? Awesome!
As for the idea... weak! Just doesn't really get the point across. In a way... it could almost encourage people to continue smoking...
"Oh darn, I have nothing to light my cigarette with tonight, looks like I will just have to... Oh wait..."

groovyspoon
Activity Score 55
Graphic Designer
but_why's picture

Pony

but_why
Activity Score 278
Watford
reactor's picture

It is too cluttered to make a clear statement.A bright flash of light is not bad ALWAYS. What about flash photoghaphy yielding great photographs? The copy in this ad will be much better reading-
FLICKER OF DEATH. and by the way the photography could have been much better.

reactor
Activity Score 280
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

phoamcor's picture

dumb

phoamcor
Activity Score 1282
AERC's picture

very dumb

AERC
Activity Score 61
Art Director
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