Drowning Prevention Sand Sculpture

Agency Network: 
July 2012
Lifesaving Society:  Drowning Prevention Sand Sculpture
Lifesaving Society Ambient Ad -  Drowning Prevention Sand Sculpture


To promote National Drowning Prevention Week and remind beach-goers of the dangers of being around water, the Lifesaving Society of BC & Yukon created a sand sculpture depicting the aftermath of a drowning scene at Kitsilano Beach in Vancouver. Watch the video too:

Ambient advertisement created by Taxi, Canada for Lifesaving Society, within the category: Public Interest, NGO.


The beach isn't all fun and games.
Educate yourself on water safety.
National Drowning Prevention Week. July 21 – 29, 2012.

Advertising Agency: Taxi, Vancouver, Canada
Creative Director: Kevin Barclay
Art Director: Darcy Twarog
Copywriter: David Giovando
Photographer: Dan Barham
Editor: Chad Jones
Account Manager: Brett Willis
Account Director: Ben Tarr
Production Manager: Leah Fladgate
Sculptor: David Billings
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MicheleVirgilio's picture

good but nothing special

Activity Score 2617
Milan Solanki's picture

Simple and to the point

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
bate_palmas's picture

Pretty nice

Activity Score 1479
andylefty's picture

Can't think of a good joke. So...yep, okay gets attention.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
sanitizingwipe's picture

Seems like a familiar idea. One such thing it's familiar to was done in the same city only about a year ago by Rethink:

I like what Taxi did last year for the same client much better. The idea seemed much more fresh:

Activity Score 62
kleenex's picture

I say it can get your attention.

Activity Score 58797
Web Designer/Developer
JimCompton-Hall's picture

Simple. Creates a lot of impact. Targets audience at exactly the right time.
What more could you want?

Activity Score 62
Copywriter at Bournemouth University |


ivanm16's picture

would be better if it could interact with the sea level...

Activity Score 404
Copywriter at TBWA Dominican Republic
fotdot's picture

Nice one to grab attention.

Activity Score 674
Creative Director
JustinCarrasquillo's picture

Very effective ad. The light is beautiful

Activity Score 563
Photographer at Los Angeles, CA |

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