6 million children die before they reach the age of 5, due to infections like Diarrhoea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This work created by MullenLowe Singapore, MullenLowe SSP3 Bogota, and Lowe Lintas, Mumbai, was a real life experiment that taught mum-to-be, Sangrahi, the simple habit of washing hands with soap, and how it can be life saving for her baby.
Ambient advertisement created by Lowe, India for Lifebuoy, within the category: Health.
Executive Director, Creative: Sagar Kapoor / Lowe Lintas Mumbai
Executive Creative Director: Carlos Andres Rodriguez / MullenLowe SSP3 Bogota
Global Business Director: Vinay Vinayak / MullenLowe Singapore
Chief Strategy Officer: Ranjit Jathanna / MullenLowe Singapore
Group Creative Director: Sarvesh Raikar / Lowe Lintas Mumbai
Senior Brand Services Director: Natasha Sunderan / Lowe Lintas Mumbai
Director: Anand Gahdhi
Executive Producer: Khalil Bachooali / Offroad Films