Lifebuoy Future Child - Chamki

Agency Network: 
Published/Aired: 
May 2016

Description

6 million children die before they reach the age of 5, due to infections like Diarrhoea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This work created by MullenLowe Singapore, MullenLowe SSP3 Bogota, and Lowe Lintas, Mumbai, was a real life experiment that taught mum-to-be, Sangrahi, the simple habit of washing hands with soap, and how it can be life saving for her baby.

Ambient advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Advertising Agency: MullenLowe Singapore/ MullenLowe SSP3 Colombia / Lowe Lintas India
Executive Director, Creative: Sagar Kapoor / Lowe Lintas Mumbai
Executive Creative Director: Carlos Andres Rodriguez / MullenLowe SSP3 Bogota
Global Business Director: Vinay Vinayak / MullenLowe Singapore
Chief Strategy Officer: Ranjit Jathanna / MullenLowe Singapore
Group Creative Director: Sarvesh Raikar / Lowe Lintas Mumbai
Senior Brand Services Director: Natasha Sunderan / Lowe Lintas Mumbai
Director: Anand Gahdhi
Executive Producer: Khalil Bachooali / Offroad Films
Log in or register to post comments

Highest Rated

srijiggy's picture

The best ad in the world. Easily!

srijiggy
Activity Score 12
Calvinxyc's picture

splendid work!

Calvinxyc
Activity Score 683
Planner
kleenex's picture

nicely shot.

kleenex
Activity Score 58791
Web Designer/Developer
halaby87's picture

nice problem choosing

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

srijiggy's picture

The best ad in the world. Easily!

srijiggy
Activity Score 12
tiiozed's picture

muito bom

tiiozed
Activity Score 54
Rahul Mate's picture

A nice public service announcement. I see it as social responsibility.

Rahul Mate
Activity Score 27
Other at Vishwakarma University |

RahulMate

Rahul Mate's picture

good

Rahul Mate
Activity Score 27
Other at Vishwakarma University |

RahulMate

Advertisement
Featured Content

Latest Collections

Advertisement