In Guinea-Bissau, women have to walk the equivalent of a Marathon to reach the most basic things such as water. Lidl, a German supermarket that has been in Portugal for over 15 years decided to do something to change this and forever shorten these distances.This is the Marathon for water.
Ambient advertisement created by Leo Burnett, Portugal for Lidl, within the category: Retail Services.
Creative Director: Chacho Puebla
Creative Advisor: Tura
Art Director: Renato Lopes
Copywriter: Erick Rosa
Account Director: Paula Lopes
Account Executive: Inês Mateus de Almeida
Account Executive: Fernanda Manso
Head of Production: Cristina Almeida
Account assistant: Fred Bento
Video Producer: Hugo Lage