You're the lead singer

Agency Network: 
Published/Aired: 
August 2011
LG:  You're the lead singer
LG Ambient Ad -  You're the lead singer

Description

Our goal was to highlight a special feature of LG MCV904 Mini System that removes the vocals from any music allowing the user to sing as if in a karaoke bar. So we placed the consumers as the lead singers on the cover of their favorite CDs attaching little convex mirrors over the singers’ pictures. Therefore, when they were at the CD store looking at the CDs, people would see themselves reflected as the lead singer of that band. The action lasted for 7 days and took place on 6 CD stores, reaching approximately 25,000 people, costing only 2 cents per impact.

Ambient advertisement created by Y&R, Brazil for LG, within the category: Electronics, Technology.

Watch the video too: http://www.youtube.com/watch?v=XP4tKT6CgOY
Advertising Agency: http://yrbrasil.com.br/">Young & Rubicam, Brazil
Creative VPs: Rui Branquinho, Marco Versolato
Creative Directors: Flávio Casarotti, Sergio Fonseca
Art Directors: Luigi Alliegro, Cleber Cardoso, Leon Valente
Copywriter: Fabio Barbato
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mamn's picture

Very nice idea! Well done!

mamn
Activity Score 100

Mamn

The JACK's picture

humm....

The JACK
Activity Score 438
Marketing Manager
kleenex's picture

I like the idea.

kleenex
Activity Score 57895
Web Designer/Developer
ceoisjj's picture

so $550 is the total cost, how about the agency fee?

kinda misleading...

but this is a great idea!

ceoisjj
Activity Score 126
Copywriter
gioborde's picture

I really dont think u made them feel like "the lead singers of their favourite band" as mentioned, but the idea came across. Nice approach

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Boxey's picture

nice idea.

Boxey
Activity Score 8879
Melaleuca In-House
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