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Fancy a little luxury?

Agency Network: 
Published/Aired: 
December 2010

Description

Promote a new luxury car to a younger audience with an exclusive, VIP music event with an award-winning singer songwriter in select Lexus showrooms.

Copywriter:David Higginbotham

Ambient advertisement created by RMG Connect, Ireland for Lexus, within the category: Automotive.

Advertising Agency: RMG Target, Dublin, Ireland
Creative Director: John Watson
Art Director: Declan Byrne
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andylefty's picture

Ok I watched 1 min 20. All I can manage.

For what its worth, the idea sounds vaguely interesting and effective.

Video is not well made though.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
dbor's picture

"to a younger audience"?

Rather - "to rich younger audience"

dbor
Activity Score 1455
robinstam's picture

"...with an award-winning singer songwriter"

That's probably the only thing that's award-winning in this campaign ;-).

robinstam
Activity Score 215
Miami Ad School
kleenex's picture

I like the lady in the ad

kleenex
Activity Score 53332
Web Designer/Developer
stickynotes's picture

the presenter looks super bored like someone forced her to do the job.
having a band to promote a car in a showroom is not an idea, it's a mechanic.

stickynotes
Activity Score 1094
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