Fancy a little luxury?

Agency Network: 
December 2010


Promote a new luxury car to a younger audience with an exclusive, VIP music event with an award-winning singer songwriter in select Lexus showrooms.

Copywriter:David Higginbotham

Ambient advertisement created by RMG Connect, Ireland for Lexus, within the category: Automotive.

Advertising Agency: RMG Target, Dublin, Ireland
Creative Director: John Watson
Art Director: Declan Byrne
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andylefty's picture

Ok I watched 1 min 20. All I can manage.

For what its worth, the idea sounds vaguely interesting and effective.

Video is not well made though.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
dbor's picture

"to a younger audience"?

Rather - "to rich younger audience"

Activity Score 1453
robinstam's picture

"...with an award-winning singer songwriter"

That's probably the only thing that's award-winning in this campaign ;-).

Activity Score 215
Miami Ad School
kleenex's picture

I like the lady in the ad

Activity Score 58777
Web Designer/Developer
stickynotes's picture

the presenter looks super bored like someone forced her to do the job.
having a band to promote a car in a showroom is not an idea, it's a mechanic.

Activity Score 1094
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