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Flower Wraps

Agency Network: 
Published/Aired: 
April 2010
Lenor:  Flower Wraps
Lenor Ambient Ad -  Flower Wraps

Description

Ambient advertisement created by Grey, Romania for Lenor, within the category: House, Garden.

Advertising Agency: Grey Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Director: Bob Toma
Copywriter: Alex Strimbeanu
Additional credits: Roxana Matasel, Eugen Alexe, Mihai Draghici, Alina Nita, Vlad Gheorghiu
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Highest Rated

Guest's picture

to offer a bunch of flowers with a so commercial, so vulgar decoration,.. sorry, good idea but bad execution

Guest
ivan's picture
ivan
Creative Director at Ads of the World
Dzsoi's picture

Thx, I was sure I have seen this before.

Dzsoi
Activity Score 8609
Copywriter
dreadboy's picture

One mention though - same client, same company and same creative. No need to be rude.

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Dzsoi's picture

Noone is rude, we all know it's the same client, same agency.

Dzsoi
Activity Score 8609
Copywriter
TommyO's picture

Nice. I like the connection between the product and flowers and vice versa.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

to offer a bunch of flowers with a so commercial, so vulgar decoration,.. sorry, good idea but bad execution

Guest
capywriter's picture

simple, could work, but you got to be careful what flowers to choose.. not every flower smells nice ;)

capywriter
Activity Score 5512
Copywriter at Freelance
Hibon's picture

Nice idea.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

DONEEEE

Guest
tirthomitro's picture

attention grabber - that's what makes a brand a BRAND!
simple yet effective idea.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

hufflepoff's picture

hmmm, aren't fabric softeners meant to sell 'making your clothes soft' more than the fragrance itself?

hufflepoff
Activity Score 430
Art Director at shwing
Kateter's picture

ever heard of USP?

Kateter
Activity Score 2029
Copywriter
Guest's picture

Like the idea, pretty smart (although not new) but the execution is pretty tacky. Could be far more premium and classy with the design. If I received this from a loved one I would immediately take the flowers out and put them in a vase, I would want to it away!

Guest
Guest's picture

@hufflepoff Isn't a car just a means to take you from A to B?
Generally yes, but when all fabric softeners do this by definition, what is your differentiator then? Some build on touch, some on "pleasurable in-wear-sensation" (pardon my client service language), others on fragrance, and some take them altogether and put them in their window.

Guest
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