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Builders of Sound

Agency Network: 
Published/Aired: 
April 2012

Description

Brief: Create excitement for LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D.

Idea: We also brought LEGO to a new dimension: By turning LEGO into music – with a gigantic street organ consisting of 20,000 LEGO Star Wars bricks. These were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets we wanted to promote, integrated into four fascinating Star Wars worlds (Hoth, Tatooine, Endor and the Death Star).
Around the time of the premiere, the organ was displayed in cinemas and at special events all over Germany. Fans could play it themselves and order the sets built on the organ via a QR-Code and a microsite.

Ambient advertisement created by Serviceplan, Germany for Lego, within the category: Gaming.

Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alex Schill
Executive Creative Director: Matthias Harbeck
Creative Directors: Oliver Palmer, Alexander Rehm
Art Directors: Andreas Balog, Marijo Sanje
Graphic Design: Anna Tracy Wodera
Copywriters: Nicolas Becker, Lorenz Langgartner
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Highest Rated

ivanm16's picture

Experience like no other! Brilliant!

ivanm16
Activity Score 404
Copywriter at TBWA Dominican Republic
kleenex's picture

OMG this is sooooo cool.

kleenex
Activity Score 58645
Web Designer/Developer
nicolausmayo's picture

The most Brilliant Idea from LEGO!!!

nicolausmayo
Activity Score 196
Graphic Designer
stke's picture

awesome

stke
Activity Score 274
Copywriter
Design Central's picture

Love it...!

Design Central
Activity Score 364
gustavoabrilL's picture

muy bueno

gustavoabrilL
Activity Score 871
Art Director at Ogilvy Guatemala
kalpesh78's picture

love it.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

ivanm16's picture

Experience like no other! Brilliant!

ivanm16
Activity Score 404
Copywriter at TBWA Dominican Republic
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