Leftover Art, BMW started offering free automatic transmission on every new BMW. We wanted to raise awareness with the urban, trendier demographic that tends to prefer the less expensive manual transmission option.
Leftover Art was born, a sustainable design project that gives new life to a driver’s left shoe. Partnering up with two upcoming Dutch designer duo Annebel & Esther, we created a one-of-a-kind Collection based on residual left shoes. That will inspire all automatic drivers.
Ambient advertisement created by Fel, Netherlands for BMW, within the category: Automotive.