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Leftover Art

Agency Network: 
Published/Aired: 
July 2017

Description

Leftover Art, BMW started offering free automatic transmission on every new BMW. We wanted to raise awareness with the urban, trendier demographic that tends to prefer the less expensive manual transmission option.

Leftover Art was born, a sustainable design project that gives new life to a driver’s left shoe. Partnering up with two upcoming Dutch designer duo Annebel & Esther, we created a one-of-a-kind Collection based on residual left shoes. That will inspire all automatic drivers.

Ambient advertisement created by Fel, Netherlands for BMW, within the category: Automotive.

Advertising Agency: Fel, Amsterdam, Netherlands
Creative Director:Ferry Bol
Art Director: Babo Schokker
Copywriter: Tim Timmermans
Account Director: Alwin Houthoff
Artists: Annebel de Kok, Esther van Brakel
Production Company: Linh Kruger
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Highest Rated

kleenex's picture

Why!?!?!??!

kleenex
Activity Score 58645
Web Designer/Developer
kleenex's picture

Why!?!?!??!

kleenex
Activity Score 58645
Web Designer/Developer
Resale's picture

looks like your language

Resale
Activity Score 350
baconneedles's picture

Yah!

baconneedles
Activity Score 887
Copywriter
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