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Sweet & lovely style for you

Agency Network: 
Published/Aired: 
November 2009
Leekaja Hairbis Ambient Ad -  Sweet & lovely style for you

Description

The purpose of the promotion was to inform customers about LKJ’s effort to create new hairstyles over the years. Also, with the 37% discount coupon they were offering to celebrate their 37th anniversary, the targets were to experience LKJ and eventually become a potential client.

Ambient advertisement created by Ogilvy, South Korea for Leekaja Hairbis, within the category: Professional Services.

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Executive Creative Director: Wain Choi
Creative Director: Yeonjoo Shin
Art Directors: Jinwook Jung, Kyungmin Do
Copywriter: Andy Kim
Illustrators: Jinwoo Kwon, Hyungyu Kim
Photographer: Namki Park
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Pombooie's picture

I like this. Clever.

Pombooie
Activity Score 407
tirthomitro's picture

Superb!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

jackmancer2017's picture

Now I'm hungry for icecream :<

Clever idea yeh

jackmancer2017
mikeelrapido's picture

Nice.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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CrackerJackFlash's picture

sweet

CrackerJackFlash
Activity Score 19603
Creative Director |

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esia's picture

I like the idea and the documentation.

But iam sure its not working like this for real.
What happens if the icecream is melting? And icecream is always melting. The wonderfull colored hair will be dripping over the printed faces. What a great message ;-)
Besides that the inside would be full of melted icecream -> nearly impossible to read the special offer.

Good for the board but not for the reality.
4/10

esia
Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

Brain-Art's picture

Exactly my point

Brain-Art
Activity Score 1101
Graphic Designer
fernwizard's picture

love the idea, make the package look playful ^^"

fernwizard
Activity Score 28
silvi's picture

I want an icecream!!!!!!!!!

silvi
Activity Score 4172
Copywriter
Luck's picture

Nice flash.

Luck
Activity Score 21
Copywriter
WillyLatasa's picture

Great idea!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

sandhya rao's picture

I don't think think this as a great idea

sandhya rao
Activity Score 217
india
brandingworthspreading's picture

The usage of different spaces for advertising is very appreciated. Great job. Korea has had very nice ads uploaded during the week.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

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thedesignaddict's picture

This is advertising for advertising people.

1) Once that ice cream starts melting everything is going to look like shit.
2) I love how the picture depicts the 'coupon' in pristine condition. Sorry, but that's not going to happen.
3) This idea had been done (much better) with plants.

3 Strikes.

thedesignaddict
Activity Score 5403
Art Director at Freelance
pandyllero14's picture

I don't think that this is a good medium to advertise this type of service, i looks that they thought of this just for the sake of awards, i don't think it is effective...

pandyllero14
Activity Score 46
Copywriter
hilazon's picture

funny

hilazon
Activity Score 150
cef's picture

= a dirty, wet coupon full of ice cream.

cef
Activity Score 547
Copywriter
rolling.stone's picture

idea is cute, reflectivity well .........

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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Boxey's picture

nice coupon ad

Boxey
Activity Score 8879
Melaleuca In-House
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