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Reality Check's picture

This oh-so-subtle advertisement is otherwise as insubstantial a piece of work as you could possibly imagine; in fact, a light breeze could blow it away.

Reality Check
Activity Score 2545
Billoughsby's picture

OK, not a print ad. Got it. Sorry guys. Rating upgraded.

Activity Score 5154
Art Director |

That's it.

atb2005's picture


What do you mean by two chimes? It's not two; it's one (photographed twice to show the inset from both sides). I think this is nice.

Activity Score 13547
Billoughsby's picture

Okay, not two chimes, but the same chime shown twice, side by side. Is that really a significant distinction?

But you like it and I don't. To each his own.

(By inset, I meant the trio of shots to the right, not the hanging tag. I'd have rather seen the chime image do all the work.)


Activity Score 5154
Art Director |

That's it.

nerio's picture

you are missing the point.. this is not the ad.. this is simply what they are using to show you what it is.. the chimes is installed at the location shown in the inset...

Activity Score 166
Web Designer/Developer
Billoughsby's picture

If this is an explanation of the way an in-store display works (rubber wind chimes), then it's fine, and I stand corrected.

Activity Score 5154
Art Director |

That's it.

createwitty's picture

@Bill: this isnt a print ad...its ambient media..so d chimes nd inset they hav shown is to explain to us their idea nd how they executed it

i kinda like the idea...d flipside though is whether just a tag and no sound can help in attractin d attention of d consumers...

Activity Score 204
javierbarba's picture


Activity Score 31
Copywriter at freelance
simonsays's picture

Nice concept, but I'm not sure people will notice this silent stuff over their heads.

Activity Score 332
Roshan Quintus's picture


Roshan Quintus
Activity Score 665
Saatchi & Saatchi - Sri Lanka |

bite me

Glut's picture

the observation is very interesting but i agree that this doesn´t work properly in print.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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