Urban Protest Exhibit

Agency Network: 
Published/Aired: 
September 2009
Latet:  Urban Protest Exhibit
Latet Ambient Ad -  Urban Protest Exhibit

Description

An Urban Protest Exhibit featuring 1.3 kilometers of empty dinner tables to raise 200,000 holiday meals.

Ambient advertisement created by Y&R, Israel for Latet, within the category: Public Interest, NGO.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel

Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig

Art Director: Meron Sasson

Copywriter: Sharon Refael
Account Director: Adam Polachek


Account Supervisor: Dana Cogan, Liraz Kolodro


Account Executive: Alon Segal

Office Producer: Marina Akilov, Shira Robas
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Highest Rated

silvi's picture

Impactante

silvi
Activity Score 4170
Copywriter
Guest's picture

sweet.

Guest
jorj's picture

Nice

jorj
Activity Score 638
Art Director at Senior Art Director
silvi's picture

Impactante

silvi
Activity Score 4170
Copywriter
PERP's picture

Easy answer; with the money spent preparing this, you could have nurtured and fed a lot of hungry people..

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

Guest's picture

the money spent on this is a one time
the impact stays for a long time = more money overall

besides, not so much money was spent on this, because (as usually with those things) people and companies work for free

Guest
PERP's picture

Well, that was in fact the main comment from those I've talked about this.
And to be able to discuss impact I would need to know what else it was made in therms of propaganda, and I don't. Placement is has important has the ability to bring the audience to meet it.
Anyway, personal opinion; It's not my drill.
Thank you for the comment!

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

rolling.stone's picture

Good Job

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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