Entry gate

Agency Network: 
February 2010
LashBlast:  Entry gate
LashBlast Ambient Ad -  Entry gate


To showcase the category's largest brush, a new media space was created - the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a result of using the mascara.

Ambient advertisement created by Saatchi & Saatchi, Canada for LashBlast, within the category: Health.


extremely long brush. extremely long lashes.
LashBlast Length mascara

Advertising Agency: Saatchi & Saatchi Canada
Creative Director: Brett Channer
Art Director: Basil Cowieson
Copywriters: Tal Wagman, Lyranda Martin-Evans
Account Directors: Kathy McLay, Yael Marantz
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Highest Rated

monsieurange's picture

Good outdoor.

Activity Score 512
Creative Director
20max01's picture

Really cool use of media. Love it, great idea!

Activity Score 131
Art Director at Miami Ad School San Francisco
gmint7's picture

funny funny

a wee bit "forced in" but i don't care, me likey.

Activity Score 2645
Art Director at ad grad @ S Francisco |


bobby666's picture

brilliant use of the media and superbly executed concept. Applause.

Activity Score 1448
RMG Connect, India
Phil Lestino's picture


Phil Lestino
Activity Score 1654
saumya's picture


Activity Score 244
Art Director |

ad loving mad creative. find me on desicreative.

Hibon's picture

Great idea... bravo.

Activity Score 3666

Simple ideas are the best !

satrianee's picture

i thought myself passing through those bars... and i saw them just as iron bars.

It could be a great execution if anything happens by passing that door... This was a good idea at the very first minute... and i don't enjoy any idea unless it carries me forward.

Activity Score 3734
veneg's picture

I like this !

Activity Score 43
monsieurange's picture

Good outdoor.

Activity Score 512
Creative Director
J Designer's picture

great idea, I do think it could have been pushed a little further... 7/10 from me which is still very good!

J Designer
Activity Score 2416
Graphic Designer at Click Clack
Roger Keynes's picture

Roger that.

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

tchifi's picture

Wonderful !

Activity Score 162
Creative Director
dsklan's picture

ambient is not dead;)

Activity Score 1908
Art Director at homeshop
andyStock's picture

I like this very much. Really cool, original idea!

Activity Score 666
Dzsoi's picture

Not bad at all. You see the gate. Then the ad. When you look back at the gate you are leaded to use your imagination and see it as a brush. Cheap execution, memorable ad = good creative thinking.

Activity Score 8563
Imagepro's picture

what kind of door is that? Is this in a farm? Never seen such before. Strange, i don't like it. It makes people into animals. :P

Activity Score 110
Art Director
Dzsoi's picture

It is all over the world... they use it at places where you have to pay to get in... these doors are spinning in only one direction, so you can get out through them, but can't get in. Not so pretty but practical!

Activity Score 8563
sintra's picture

Beautiful idea - well done !

Activity Score 691
Ensamblador's picture

Aah great!!

Activity Score 233
Creative Director at OMM ensamblaideas
see saw's picture


see saw
Activity Score 9
keithstoeckeler's picture

Great media buy and execution.

Activity Score 423
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