Elevator, Salto for beginners

Agency Network: 
Published/Aired: 
February 2009

Description

Ambient advertisement created by KSB/SJ, Switzerland for Laax Snowboard School, within the category: Education.

Advertising Agency: KSB/SJ, Zürich, Switzerland
Creative Director: Flo Wacker
Art Director: Mario Moosbrugger
Copywriter: Andy Lusti
Graphic Designer: Jowita Jaskiewicz
Photographer: Mathias Zuppiger
Illustrator: Patrik Rohner
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Highest Rated

alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3281
Reality Check's picture

It's just an inert bore, offering oohs and aahs only to those who have never gone off-piste before.

Reality Check
Activity Score 2545
Guest's picture

Views on Youtube: 61.

Members on Facebook: 184

Social media blabla isn't really credible.

Guest
Guest's picture

love it!

Guest
MissCopywriter's picture

Hahaha clever.. I like it

MissCopywriter
Activity Score 168
Copywriter at Leo Burnett & ARC Bangkok
Guest's picture

wow! great media idea!

Guest
Guest's picture

Why do these videos take so long to explain? If the work needs explaining it means it sucks.

This work however needs no explaining. Might as well skip the first minute then to see it's a great idea.

Guest
Jotacef's picture

you explain it to advertisers or a jury, people in the elevator will get it in a second!!
excelent!!! way cool! excelent use of media!

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
jackmancer2017's picture

Why do videos try so hard explaining the ad. If the work needs explaining it basicly means it sucks.

This work is quite good though. The first minute of explanation is pure waste of time.

jackmancer2017
Guest's picture

these kids are REALLY excited about this. woooooow, a poster.

reminds me of this:
http://www.youtube.com/watch?v=FOcujXpbkhg

Guest
alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3281
Marlus Lau's picture

That's a really clever thing. I believe it may have accomplished the briefing and set LAAX into a comfortable zone in people minds.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Guest's picture

Wow, i loved it =)

Guest
zero27's picture

Great idea! Best use of an elevator (for advertising purposes, off course) ever!

zero27
Activity Score 52
Graphic Designer at zero/27 design |

--
zero/27 design
http://zero27.com.br

velle's picture

i couldn't get excited. quick, gimme $50

velle
Activity Score 1550
Copywriter
Janae's picture

good job. I have to go there and fake my snowboard holiday. :)

Janae
Activity Score 385
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