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Agency Network: 
Published/Aired: 
March 2008
La Cambre Architecture:  Business card
La Cambre Architecture Ambient Ad -  Business card

Description

Ambient advertisement created by Leo Burnett, Belgium for La Cambre Architecture, within the category: Education.

Advertising Agency: Leo Burnett, Brussels, Belgium
Creative Directors: Jean-Paul Lefebvre, Michel De Lauw
Art Director: Marie-Laure Cliquennois
Copywriter: Grégory Ginterdaele
Production: Luc Sneyers
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Highest Rated

whitespace's picture

*waits for Lego's legal letter*

whitespace
Activity Score 1953
Creative Director
doworkson's picture

awesome!

doworkson
Activity Score 242
Copywriter
Wordnerd's picture

i don't know. ok giveaway (exept a paper weight is the most useless thing advertising has ever invented) but if that's supposed to be a businesscard they just failed the brief

Wordnerd
Activity Score 6692
Copywriter
consolidated.db's picture

i agree.

i like it, but it aint a business card.

consolidated.db
Activity Score 545
Copywriter at Ad Land
Vicomte's picture

clever

Vicomte
Activity Score 287
Copywriter at Copywriter
jazarah's picture

hahaha nice one

jazarah
Activity Score 1262
Bibhuti's picture

After lift and escalator, business card seems to be easiest candidate for ambient campaign. This one is not so great. I have seen better execution using business card.

http://adsoftheworld.com/media/ambient/braganza_finishing_school_busin...
http://adsoftheworld.com/media/ambient/pradeep_venugopal_sundial

Bibhuti
http://adoholik.com

Bibhuti
Activity Score 30
teenie's picture

Well, that will certainly fit nicely in my wallet, Rollodex, pocket, card-sleeve, etc. etc.

Original, yes.

Practical? Not so much.

teenie
Activity Score 1894
Copywriter
troika02's picture

now try putting that in your business card holder or your wallet...

troika02
Activity Score 212
Graphic Designer at Graphic Designer
but_why's picture

Not fitting into your wallet etc might just be the clever bit of this design. Business cards often get mislaid, lost amongst others. At least this one stands out from the rest. I think it answers the brief.

but_why
Activity Score 280
Watford
strmkid's picture

very cool.
It's a very simple idea that I'm so surprised no one else has gone for - and it works.

strmkid
Activity Score 35
VCU Adcenter
pankajadsoftheworld's picture

i liked it PERIOD

pankajadsoftheworld
Activity Score 433
Illustrator
Alistair C.'s picture

good idea, but not practical as a business card.

Alistair C.
Activity Score 692
Copywriter
whitespace's picture

*waits for Lego's legal letter*

whitespace
Activity Score 1953
Creative Director
AlexD's picture

Best known? Not really

AlexD
Activity Score 17
Student
Visitenkarten's picture

Nice idea... for a give-away.

Visitenkarten
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