The effect is real

Agency Network: 
October 2016


Hidden inside a Krispy Kreme box, two cameras catch candid, unscripted reactions as the sweet boxes are carried on elevators, taken to a yoga class, a kids’ ballet studio, a football tailgate party, various corporate offices, carried on a train, and just walked down the street on a hand truck. There is no dialogue (other than one kid’s triumphant “yesss!”), and the video includes no offers or promotions, nor does it feature any special or seasonal doughnuts.

Ambient advertisement created by Baldwin&, United States for Krispy Kreme, within the category: Food.

Advertising Agency: Baldwin&, Raleigh, USA
Creative Director / Art Director / Director: Dino Valentini
Creative Director / Copywriter: Lisa Shimotakahara
Executive Creative Directors: David Baldwin, Bob Ranew
Editor: Lisa Olshanski
Agency Producer: Liz Stovall
Director Account Management: Jerry Bodrie
Account Director: Grace Tarrant
Media Director: David Dykes
Digital Media Strategist: Holly Sigler
Production Co. / Post: Also
Director of Photography: Harvey Robinson
Sound: Acoustech
Engineer: Gopal Swamy
Production Coordinator: Olivia Griego Martin
Music: Tumbleweed Wanderers
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