Alcoho-lock

Agency Network: 
Published/Aired: 
August 2015

Description

Ambient advertisement created by Grey, Japan for Koowho, within the category: Retail Services.

Advertising Agency: Grey Tokyo, Japan / Grey, Singapore
Executive Creative Director: Yasushi Ogata
Senior Copywriter: Hideaki Sato
Senior Art Director: Takanori Sakamoto
Project Manager: Sandeep Bhardwaj
Device & App Development: Mayank Kushwaha
Producers: Shinichi Kuwabara, Tetsushi Kondo
Production Manager: Ryoma Kurata
Movie Director: Yuki Mondo
Cameraman: Jin Ito
Lightman: Shinichi Miyaki
Editor: Kenichi Hirai
Colorist: Ben Conkey
MA: Makoto Kawame
Production Company: Amsyt Technologies
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Highest Rated

cagkanyuksel's picture

Simple and creative.

cagkanyuksel
Activity Score 588
Art Director
ramiro_apache's picture

Ridiculous

ramiro_apache
Activity Score 1054
General Manager
kleenex's picture

Concept is good, but not so sure it is going to sell.

kleenex
Activity Score 57557
Web Designer/Developer
Dzsoi's picture

It might work without the breath-analizer. If his girlfriend knows that he has planned to drink with friends and intended to use his bike, she might call him.
But still... who would use a device that generates a certain debate with gf when you are drunk and just want to get home?

Dzsoi
Activity Score 8563
Copywriter
Culture's picture

I agree... doubt its sale though!

Culture
Activity Score 970
Creative Director
Ad_boy's picture

First world problems! Daft.

Ad_boy
Activity Score 103
Copywriter |

_______,
^ ^

halaby87's picture

Don't go drinking on a bike

halaby87
Activity Score 10446
Other at Health Communications Egypt |

M.Halaby

damnson's picture

Why the hate? I don't think it's a bad idea at all.

damnson
Activity Score 11375
Copywriter |

An axe murderer of ads.

Crazy2lolo's picture

Anything for Safety for you, a Friend or a Family Member is a Better Idea than than Nothing.!!!!!

Crazy2lolo
Activity Score 9
Other |

Paka Lolo

shantivittorio.zotti's picture

They could have gone a little further and find a way to prevent the lock from opening.

shantivittorio.zotti
Activity Score 65
General Manager
cagkanyuksel's picture

Simple and creative.

cagkanyuksel
Activity Score 588
Art Director
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